Thursday, February 22, 2024
News Nearly One in Two Toyota and Lexus Vehicles Sold in Canada in...

Nearly One in Two Toyota and Lexus Vehicles Sold in Canada in 2023 Were Electrified

Toyota Canada Inc.'s Surge in Electrified Vehicle Sales Marks a Year of Records

Toyota Canada Inc. (TCI) ended 2023 on a high note with remarkable sales figures, especially in the electrified vehicle sector. The company’s strategic focus on electrified vehicles paid off, with these models accounting for a significant 43.9% of its total sales last year.

2023 Toyota Corolla Hybrid XSE AWD | Photo: Matt St-Pierre

TCI’s electrified technology push was evident in its 2023 sales report. A remarkable total of 99,824 electrified vehicles were sold, marking a staggering 92.8% increase from the previous year. Demand for Toyota’s electrified hybrid and plug-in hybrid models is stronger than ever and does not look to be slowing down any time soon.


In a detailed breakdown, Toyota division’s electrified vehicle sales reached a new high with 82,668 units, an impressive 96.9% increase over the previous year, making up 42.1% of Toyota’s total sales. Meanwhile, Lexus division experienced a surge in demand for its NX Hybrid and RX Hybrid models, selling 17,156 electrified vehicles, a 75.4% increase, and accounting for 55% of its total sales.


If you’re a waiting list for a new Hybrid or PHEV model from Toyota or Lexus, or thinking about getting one, be warned, wait times are unlikely to shrink any time soon.


Best-selling non-truck and car in Canada


TCI’s overall sales in 2023, including non-electrified models, reached 227,460 units, a notable increase from the previous year. The Toyota division sold 196,261 units, while Lexus achieved its best year ever in Canada with 31,199 units sold.


The Toyota RAV4, with 74,688 units sold (up 33.6% YoY), retained its title as Canada’s best-selling passenger vehicle, while the Toyota Corolla, with 28,260 units sold, continued its reign as the best-selling car.

2023 Toyota RAV4 Hybrid Woodland Edition | Photo: Toyota

Specifically, more than half of all Toyota RAV4 were electrified, including 30,741 units for the RAV4 Hybrid and 8,208 units for the RAV4 Prime. As for the Corolla, 9,676 units were hybrids.


Highlighting the importance of local manufacturing, TCI emphasized the success of Canadian-assembled models like the RAV4, Lexus NX, and Lexus RX, with the RAV4 leading as the top-selling passenger vehicle in Canada. Notably, two-thirds of Lexus vehicles sold in Canada last year were assembled domestically.


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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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