We’ve noticed massive interest in the new Maverick, and this is proof.
Reservations are not binding but Ford figures they will convert to sales.
It truly looks as though Ford’s hit a serious nerve with their new compact Maverick pickup. Meant to be an urban roundabout with reasonable capabilities, it can replace the average car and throw in decent towing and hauling capabilities. At least 100,000 consumers seem to agree.
The all-new 2022 Ford Maverick has turned out to be a breakout new product release in 2021. With emphasis put on efficiency and flexibility, not to mention an extremely attractive base price, the Maverick is finding plenty of love in North America, particularly in California where the Toyota Tacoma reigns supreme.
“This really has exceeded our expectations,” Todd Eckert, Ford’s truck marketing manager, said in an interview as reported by The Detroit News. “This is the initial step with reservations. But we think it bodes extremely well.”
The 2022 Ford Maverick is priced from just under $20,000 in the US and just shy of $26,000 in Canada for the FWD hybrid version. The more powerful 2.0-litre EcoBoost version is available with AWD.