Saturday, May 28, 2022
News New Brochure Shows Jeep's Worried About Bronco

New Brochure Shows Jeep’s Worried About Bronco

Jeep publishes new pages to convince you Wrangler is better than Bronco

  • Jeep helping dealers compare Wrangler and Bronco

  • Who doesn’t love a good model-comparison cheat-sheet?


It’s no surprise that Jeep is worried about how the new Ford Bronco will affect Wrangler sales. After all, it’s rare to spend decades as the only competitor in your segment, so we’d be a bit nervous too until we knew just how many off-roaders were out there. So what’s Jeep doing? Making sure that dealers know the differences, and are able to sell you on why the Jeep Wrangler is still the best choice (at least in their eyes).

The brochures, posted to Bronco6g.com, show some of the Wrangler’s best features, but they also do seem to be upfront about what the Bronco can do instead of just looking down on it. They acknowledge the Easter Eggs the Bronco has, and compare the Jeep’s long-running brand to the long-absent Bronco’s brand heritage.

Ford Bronco vs Jeep Wrangler | Photo: Bronco6G.com

When it comes to product advantages, Jeep points out the Wrangler’s fold-down front glass, diesel engine, power roof, and diesel engine, all very strong arguments for the Jeep. It also notes that Mopar has far more accessories for Wrangler than Ford currently offers, a limited-slip rear diff, and the Jeep Wave. We don’t just mean other drivers waving, the Wrangler comes with complimentary maintenance, trip interruption, and other coverages for the first two years.

For rock crawlers wanting the biggest engine, Jeep has the highest crawl ratio. Bronco’s big-number 94.7:1 is with the smaller engine and tires, with the V6 and 35-inch rubber Jeep beats Ford’s ratio with diesel auto and both V6 gearboxes.

Jeep also tries to sell you on the concept 392 model, though the existence of a V8-powered concept doesn’t exactly sway buyers into a V6 today, so that might be a bit of a stretch.

In any case, rivalries breed innovation, and we can’t wait to see the fight that exists in the pickup segment to expand to off-roaders.

Trending Now

False Advertising will Cost Ford $19.2 Million

Ford overstated the fuel economy of the C-Max hybrid and the Payload of the Super Duty trucks The affected vehicles were sold between...

Polestar Teams up with StoreDot, a Company that Works to Make EV Charging Faster

StoreDot claims its batteries will be able to gain 160 kilometers of range in only 5 minutes by 2024 This is the first...

Faraday Future Only Has 401 Orders for the FF91

The company had previously said it had 14,000 orders, but this was misleading The FF91 was shown for the first time close to...

The Average Age for Cars in the US is Now Reaching 12.2 Years

This is a 2% increase over 2021 Increased demand and limited supply mean fewer buyers can afford a new vehicle The average age...

EV Prices are on the Rise and the Increases are not About to Stop

Material costs are responsible for price jumps. Some automakers are holding off, but many have already passed the higher costs to their customers. The...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.