Sunday, February 5, 2023
News New Buick Logo Part of a Potential Rebranding for the Car Company

New Buick Logo Part of a Potential Rebranding for the Car Company

The trademarked new Buick logo is simplified and loses its colours

  • Buick will be going all-electric in the near future.

  • Like GM and Cadillac, Buick might be on the receiving end of a new crest.

  • Two new small electric crossovers should arrive by 2025.

Many automakers have taken the opportunity presented by the wave of electrification to revamp their image. Logos typically change first and according to a trademark filing; Buick’s is about to get a new one.

Buick Logo | Photo: Patent office via Motor Trend

Compared to Cadillac, GMC, and Chevrolet, things have been relatively quiet over at Buick. The other three brands under General Motors have been going on about new EVs over the last year, namely and respectively, the Lyriq, the Hummer EV, and the Silverado. Over at Buick, we’ve heard about the potential return of the Electra name on of two expected small crossovers.

Motor Trend has found a trademark filing that shows a familiar-looking Buick logo however without the ring surrounding the three shields. As well, the latter are parallel as opposed to slightly offset.

Future Buick EV Crossover Teased

Although this might not turn out to be the new logo, its simplified design resembles both GM and Cadillac’s new symbols. It is also possible that Buick is awaiting the official launch of a new vehicle to introduce the equally new logo.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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