- From the looks of it, it is heavily influenced by the latest Genesis G90 sedan.
- Production is said to begin now with deliveries for Koreans customers starting early next year.
- Ordering a new GV80 will be a seven-step process which will actually slow production down in the name of customization.
The new Genesis GV80 is clearly and heavily influenced by the new Genesis G90 sedan. In fact, we wonder why the SUV is not call the GV90 – we assume the G80 sedan will soon get a makeover and all will be right. Said makeover however has left many wondering about the burgeoning luxury car brand’s current design direction…
If anything, the enormous and exaggerated diamond-shaped grille introduced on the G90 sedan looks more at home on the GV80, if barely. Both vehicles share the G-matrix patterned quad headlamps and, in the rear, near identical quad taillights. The sedan sports a large horizontal bar between the lower lights which is absent on the SUV.
Without a profile picture, it is difficult to qualify the Genesis GV80 as attractive or not but one element is completely wrong: the single-spoke steering wheel looks like a throwback to the 70s. It would be an unfortunate oversight especially given the incredible amount effort Genesis is putting into making the GV80 a unique piece.
According to the koreancarblog, the Genesis GV80 will be customizable on a scale typically reserved for supercars. There will be a total of seven steps to ordering the SUV, from powertrain and drivetrain (RWD or AWD), to seating configuration (5- or 7-seater), exterior colors (12 possibilities), three wheel types, six interior materials and a variety of options and packages. Some of the available features are a premium sound system, a huge 14.5-inch display screen, and augmented reality navigation.
So bespoke will the ordering process be that assembling theses GV80s will take longer than average to accommodate all requests.
We suspect that this multi-step process will be limited to the Korean market. The cost involved for proceeding this way is enormous. Despite the GV80 having the potential to quickly become the best-selling Genesis nameplate in North America, we can’t imagine Genesis/Hyundai will invest so heavily in what will likely be a low-volume vehicle, at least in the near future.