New Lamborghini Urus Sets Production SUV Pikes Peak Record

• The record-setting time was 10:32.064.

• The new Urus will officially debut in mid-August.

This is certainly one way to pre-introduce a new vehicle… Just ahead of its official reveal in the coming days and weeks, Lamborghini took their latest Urus SUV up the Pikes Peak International Hill Climb and set a record.

In the capable hands of Hillclimb champion and Pirelli test driver Simone Faggioli, the Urus tackled the Peak’s 156 turns that wind for 20 km (12.42 miles) and crossed the finish line at in 10:32.064. The previous record, held by famous racer Rhys Millen, was set in 2018 with a Bentley Bentayga. The old record time was 10:49.902.

“The decision to test ourselves at Pikes Peak reflects the Lamborghini spirit of ‘expect the unexpected’, and demonstrates the outstanding performance of the new Urus model to be presented shortly,” said Rouven Mohr, Automobili Lamborghini Chief Technical Officer. “Pikes Peak is the most famous Hillclimb event in the world, as well as being extremely challenging for the car: the uneven track layout tests the chassis’ balance; the significant altitude differences stress the powertrain; and the weather conditions can change very rapidly between start to finish.”

The camouflaged Urus was not officially entered in the race however the time was recorded by the official timekeepers of the Pikes Peak International Hill Climb.