Saturday, December 2, 2023
News New McLaren Boss Open to Brand Building SUV: Report

New McLaren Boss Open to Brand Building SUV: Report

New boss, new models for McLaren

  • A McLaren SUV could be exec’s follow-up to Cayenne, Purosangue

  • Said company needs to diversify lineup, make more distinct model

McLaren Automotive bosses have been extremely clear in the past that the brand will not build a crossover or SUV. Which of course has changed completely, with the company’s new head saying that he’s open to moving beyond just supercars.

Michael Leiters, in charge at McLaren since July 1, comes from a long history of developing SUVs for sports car brands that had no interest in the idea. His career includes the Porsche Cayenne as well as being Chief Technical Officer at Ferrari leading the development of the Purosangue.

“I developed an SUV at Ferrari,” Leiters told Autocar. “I developed an SUV at Porsche, so I love SUVs. But we won’t do it for me. Yet I think it’s a really important market. It still is, and it continues to grow. It’s very attractive as a market segment.”

The trick is making it fit with the rest of the brand.

“What we have to understand as McLaren is ‘how can we find a product that is in line with our DNA?’. We shouldn’t do a classic SUV,” Leiters added.

Autocar called Leiters “keen” to create an SUV, but said he insisted that McLaren was open to oterh ideas and models.

Why an SUV? More than just added sales of a more practical model, Leiters said it would lead to greater brand awareness and that means adoption. His example was buyers moving to Porsche for the Cayenne and ending up adding a 911 to their fleets.


Trending Now

Next Infiniti Q50 to be Fastback Sedan: Report

The Nissan Skyline, aka Q50, is said to be a fastback sedan Model will be an EV, and a crossover will come too The...

HW Electro Puzzle Electric Kei Van Hits the Big Apple

Puzzle wants to be first EV LCV in America Production expected to start in 2025 A kei-sized electric van is coming to America. The...

2024 Lexus LX 600 F Sport Gets Suspension Upgrades

2024 LX 600 from $113,400 F Sport gets hydraulic height-adjustable suspension For 2024, the Lexus LX 600 is getting some under-body enhancements. The F...

Chevrolet Tahoe and Suburban 2025: Modernized and Updated

The Duramax diesel engine is more powerful. The infotainment system is paired with a new 17.7-inch touchscreen. Suspension and interior have been reworked. In...

Hyundai Auto Canada Prices 2024 Kona Electric from $46,399

Hyundai Auto Canada has officially announced the pricing for the 2024 Kona Electric. The latest addition to their electric vehicle lineup, the 2024 Kona...


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.