Wednesday, June 23, 2021
News New Nissan Z Car Will Not Be Sold In Europe

New Nissan Z Car Will Not Be Sold In Europe

The shrinking sports car market in Europe is one reason why the next Nissan Z won’t be available in Europe


  • This is a twist as it’s usually the other way around.

  • Nissan revealed the new Z Proto only last night.

  • Nissan had also announced that they were refocusing their priorities per market.


Nissan’s long-awaited Z car replacement has finally been revealed, and judging by reactions, the next Z’s looking right. Although confirmation that the Z will return to North American soil still eludes us, it is safe to assume that it will replace the current 370Z. However, in Europe, Nissan has confirmed that the 370Z will be the last the Old Continent sees of the Z.

Nissan Z Proto | Photo: Nissan

Nissan’s troubles have forced them to re-evaluate their priorities and when it comes to Europe, the focus is on SUVs. The fact that the production Z Proto is expected to be powered by a twin-turbocharged V6 (from the Infiniti Q60) would deal a needless blow to the company’s CO2 targets, according to Automotive News Europe (subscription required).

Finally, the drastically shrinking sports car market in Europe was cited as another reason for this decision. Sales of non-premium coupes has fallen by 72% in the first half of 2020, a far more important drop compared to the overall market drop of 39% due to COVID-19. Specifically, Nissan delivered only 173 370Z so far in 2020. Even the perennial segment leader, the Mazda MX-5, has seen deliveries drop by 76%.

Nissan Z Proto | Photo: Nissan

Nissan Z Proto | Photo: Nissan

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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