Volkswagen unveils its new logo at the Frankfurt Auto Show.
Volkswagen is moving into a new era, one of electrified transportation that’s as far as possible from its Diesel-induced problems of the past. The new Volkswagen logo unveiled at the Frankfurt Auto Show officially kicks off the significant shift that will lead to a full line of new electric vehicles starting with the Volkswagen ID.3.
The new Volkswagen logo keeps the same superimposed “V” and “W” but features a two-dimensional design as opposed to the bolder, 3D VW of the previous logo. The letters no longer meet in the middle either and the bottom “W” doesn’t touch the outer ring. Unveiled on the production version of the Volkswagen ID.3, the new Volkswagen logo is said to be more flexible and “intended for digital campaigns”.
“The new brand design marks the start of the new era for Volkswagen,” says Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. “By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.”
New Volkswagen passenger cars and commercial vehicles will both get the new logo. The logo marks the era of “New Volkswagen” which will dictate the German automaker’s future design, but also its customer contacts and brand presentation as a whole according to VW’s press release.
It took 19 internal teams and 17 external agencies to complete the rebranding process, but the new Volkswagen logo itself was designed in-house. Full implementation will be completed by 2020.
