Extremely strong competition is one reason for this move.
Next-generation Ford Edge was planned for 2023.
The Lincoln Nautilus, the Edge’s twin, will see production shifted to China in 2023.
It would appear as though the future holds so many new SUVs at Ford that there won’t be any room left for the Ford Edge, a long-running fairly popular midsize SUV. This segment happens to be in full expansion with newcomers almost every other month, and that would be another reason why it will have to go.
Apparently, according to AutoForecast Solutions, and as reported by Automotive News Canada, so strong is and will be competition (from Chevrolet, Honda, Toyota, and others) mixed in with moderate sales that the next-generation Edge isn’t worth the effort.
As we know, Ford has many new SUVs coming down the pipeline, such as the two versions of the Bronco, and the new Escape, among other electrified options, that the Edge will get lost in the mix. Finally, it could be a ploy by Ford against the Union as labor contracts over the plant expire in September.
The Oakville plant is the global source for the Ford Edge but much like Canada and the US, the SUV is not a hit in Europe – in fact, it’s more of a fleet vehicle. The Edge is also produced in China however it’s unclear at the moment if it too will cease production. The Lincoln Nautilus, the Edge’s twin, is also assembled at the same factory however Ford was already planning to move production to China come 2023.
Only about a year ago, Oakville was building the Ford Flex, Lincoln MKT as well as the Edge and Nautilus… If nothing’s done about the plant’s future, 4,200 hourly workers may find themselves out of work.