The slow-selling flagship Jaguar XJ sedan will die this summer only to reborn as a 100% electric car. It will continue to be called the XJ as well.
Jaguar had hinted last year that a number of its models, once at the end if its life cycle, would return as an EV. The Jaguar I-Pace has been well received and has surely warmed Jaguar up enough to commit to bringing their next EV to the market as a new Jaguar XJ.
Jag’s mega-luxury sedan has fallen out of grace with buyers in this segment. In fact, all other big luxury cars have seen their take rates steady or drop since the Tesla Model S landed. As it stands, the Jaguar XJ is no longer relevant as a petrol- or diesel-powered car. As an EV, well, that’s different. Let’s not forget that there are rumours of the next F-Type may also go all-electric.
As Porsche gets closer and closer to releasing the highly-anticipated Taycan, Jaguar might be planning to cut in line with the new 9th generation electric XJ. Jaguar fast-forwarded the introduction of the I-Pace which has caused some issues for owners but generally speaking, it’s done well for the British luxury brand. Moving quickly to market with the new XJ may have the same results.
Adapting the Jaguar I-Pace’s platform and running gear for luxury sedan applications shouldn’t be too difficult which leads us to believe that the electric Jaguar XJ might arrive earlier than expected for the 2020 model year.