Wednesday, November 30, 2022
News Nissan Advertising Jobs, not Cars

Nissan Advertising Jobs, not Cars

Nissan’s dire need for more technicians will see them directly hiring people instead of an agency


  • Nissan promoting employee perks to sway potential workers.

  • Their campaign includes ads on radio, TV, and social media.

  • They are in need of several hundred employees at the Smyrna plant.


There’s a growing need for more employees in many businesses across the continent. The automotive industry is no different and this urgent need for more staff means that new methods for attracting potential employees are being used. Nissan has turned to advertising on many platforms in the hopes of generating interest.

As the pandemic rolled in early last year, Nissan reduced its headcount expecting a drop in demand for new vehicles. As we know, consumers have developed an insatiable hunger for new cars and now Nissan’s become desperate for more technicians.

“We see strong demand for production, and we have a need to expand production,” Nissan spokesman Brian Brockman. “Our traditional recruitment methods weren’t having the results we want.”

Nissan’s not simply posted positions according to Automotive News, they’re touting the perks of working at the Smyrna, TN, plants. For example, they share with potential recruits that they will have access to an on-site gym, golfing range, discounts on new-vehicle leases, paid college tuition, not to mention a raise every six months.

Finally, and for the first time in 15 years, these new employees will be directly hired by Nissan and not an agency forgoing usual arrangements that involve temp-workers.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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