Saturday, January 22, 2022
News Nissan Advertising Jobs, not Cars

Nissan Advertising Jobs, not Cars

Nissan’s dire need for more technicians will see them directly hiring people instead of an agency


  • Nissan promoting employee perks to sway potential workers.

  • Their campaign includes ads on radio, TV, and social media.

  • They are in need of several hundred employees at the Smyrna plant.


There’s a growing need for more employees in many businesses across the continent. The automotive industry is no different and this urgent need for more staff means that new methods for attracting potential employees are being used. Nissan has turned to advertising on many platforms in the hopes of generating interest.

As the pandemic rolled in early last year, Nissan reduced its headcount expecting a drop in demand for new vehicles. As we know, consumers have developed an insatiable hunger for new cars and now Nissan’s become desperate for more technicians.

“We see strong demand for production, and we have a need to expand production,” Nissan spokesman Brian Brockman. “Our traditional recruitment methods weren’t having the results we want.”

Nissan’s not simply posted positions according to Automotive News, they’re touting the perks of working at the Smyrna, TN, plants. For example, they share with potential recruits that they will have access to an on-site gym, golfing range, discounts on new-vehicle leases, paid college tuition, not to mention a raise every six months.

Finally, and for the first time in 15 years, these new employees will be directly hired by Nissan and not an agency forgoing usual arrangements that involve temp-workers.

Trending Now

Electric RVs will Soon be a Reality

With all the interest generated by electric propulsion in the world of transportation in general, it is only natural to believe that the recreational...

Some Canadian Volkswagen ID.4 Order-Holders Might Not Take Delivery Until Late 2023

Demand is far out-stripping Volkswagen’s initial production plans. The pandemic and chip shortage are not helping. ID.4 Pro models with the Statement packages...

De Tomaso Blames Pandemic, Cancels US Plant in Favour of ‘Ring Works

P72 set to start customer deliveries early 2023 Company blames pandemic delays for cancellation of US plant The return of sports car builder De...

Porsche Celebrating 50 Years of Porsche Design With Special 911-Watch Combo

Porsche Design founded by Porsche, but not THAT Porsche Design firm marks 50 years with trademark subtlety Porsche Design is a studio created by...

The McLaren Artura Hybrid Supercar Could do 50 Miles per Gallon

According toMcLaren, this model aims for high performance and high efficiency The hybrid system is inspired by the one used in the company’s...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.