Wednesday, June 29, 2022
News Nissan Advertising Jobs, not Cars

Nissan Advertising Jobs, not Cars

Nissan’s dire need for more technicians will see them directly hiring people instead of an agency


  • Nissan promoting employee perks to sway potential workers.

  • Their campaign includes ads on radio, TV, and social media.

  • They are in need of several hundred employees at the Smyrna plant.


There’s a growing need for more employees in many businesses across the continent. The automotive industry is no different and this urgent need for more staff means that new methods for attracting potential employees are being used. Nissan has turned to advertising on many platforms in the hopes of generating interest.

As the pandemic rolled in early last year, Nissan reduced its headcount expecting a drop in demand for new vehicles. As we know, consumers have developed an insatiable hunger for new cars and now Nissan’s become desperate for more technicians.

“We see strong demand for production, and we have a need to expand production,” Nissan spokesman Brian Brockman. “Our traditional recruitment methods weren’t having the results we want.”

Nissan’s not simply posted positions according to Automotive News, they’re touting the perks of working at the Smyrna, TN, plants. For example, they share with potential recruits that they will have access to an on-site gym, golfing range, discounts on new-vehicle leases, paid college tuition, not to mention a raise every six months.

Finally, and for the first time in 15 years, these new employees will be directly hired by Nissan and not an agency forgoing usual arrangements that involve temp-workers.

Trending Now

The Next Generation of the Jeep Cherokee Could be Electrified and Have a Wagoneer Version

The Jeep Cherokee will be entirely revised in 2024 or 2025 The top-of-the-line version could be called Wagoneer This model will feature “heavy...

New Vehicle Quality Took a Hit in the Last Year

The 2022 J.D.Power Initial Quality Study found an 11% increase in problems per 100 vehicles on average Buick is the best-ranking brand and...

The 2023 Infiniti QX55 Gains More Standard Tech

The QX55 was only introduced last year, so changes are minimal for 2023 The ProPILOT Assist system is now standard on every version ...

Hyundai Unveils the Ioniq 6 Ahead of Launch in July

The Ioniq 6 takes most of the styling cues found in the Prophecy concept Sustainable materials are used throughout the interior The technical...

Mini Creates Maxi Puzzles to Help Ease Customer Supply Chain Woes

Tired of waiting for your Mini? How about a puzzle to pass the time Mini making garage-sized and normal-sized puzzles for waiting clients Like...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.