Nissan confirms discontinuation of the Titan pickup truck in summer 2024, prioritizing current electric vehicles and introducing new EV models.
Nissan will cease production of the Titan pickup truck in summer 2024 to focus on the electric vehicle transition.
The Canton plant in Mississippi will be transformed with the latest EV manufacturing technology to support the production of two all-new, all-electric vehicles.
The decision aligns with Nissan’s Ambition 2030 vision, promoting the future of sustainable transportation and clean energy.
Nissan has recently revealed plans to halt production of its Titan pickup truck in the summer of 2024. The decision is in line with Nissan’s commitment to the future of electric vehicles (EVs) as part of its Ambition 2030 vision. The cessation of production for the full-size pickup will take place at Nissan’s Canton plant in Mississippi, where the focus will shift to incorporating the latest in EV manufacturing technology. The Canton plant will support the production of two all-new, all-electric vehicles—one from Nissan and the other from Infiniti, which was teased in a previous announcement.
2021 Nissan Titan | Photo: Nissan
Introduced in 2004, the Nissan Titan aimed to establish a presence in the competitive full-size truck market, which has traditionally been dominated by American automakers such as Ford, Chevrolet, and Ram. However, the Titan never achieved sales figures comparable to its American counterparts. In the past few years, Nissan has gradually scaled back the Titan lineup following the model’s last refresh in 2020. This involved discontinuing the regular cab and the diesel V-8 variant and subsequently withdrawing the Titan from the Canadian market.
2020 Nissan Titan XD
In the first half of 2023, Nissan managed to sell 10,550 units of the 2023 Nissan Titan in the U.S., a far cry from the sales figures of the Ford F-Series, which recorded 382,893 trucks sold during the same period. Even the Toyota Tundra, which underwent a redesign in 2022, surpassed the Titan’s performance with 59,735 models sold in the first half of 2023.
The Nissan Titan was known for offering an appealing price range, starting from approximately $42,000 for the more affordable S model and going up to around $64,000 for the top-of-the-line Platinum Reserve. Equipped with a 5.6-liter V-8 engine delivering 400 horsepower and 413 lb-ft of torque, the Titan featured a 9-speed automatic transmission. Customers had the choice of standard rear-wheel drive or optional four-wheel drive for an additional cost of approximately $3,500.
As the Titan production comes to an end, Nissan’s focus will be on furthering the EV revolution. The Canton plant’s transformation into an EV manufacturing hub signifies Nissan’s medium to long-term commitment to sustainable transportation. a
