Friday, January 22, 2021
News Nissan GT-R And 370Z May Need To Die In Europe For The...

Nissan GT-R And 370Z May Need To Die In Europe For The Company To Survive

In a bid to stay afloat, Nissan will cut down its European presence and make many other changes.


  • Nissan will reveal a new Global strategy on May 28th.

  • Datsun is already on the chopping block.

  • Nissan and Renault will better improve their teamwork dynamic in Europe.


We can’t help but think that big decisions like these for Europe may be a sign of things to come for North America. Europe may account for only 10% of Nissan’s global sales but scaling back its automotive presence in favour of SUVs could be a precursor of its plans for our market. Specifically, both the Nissan GT-R and 370Z are overdue for important updates but such expenses for so little return, other than pleasing enthusiasts, seem unwise.

Ex Nissan CEO Ghosn Told Lawyer Nissan Will Go Bankrupt "In Two or Three Years"

There are no secrets here. Nissan’s global sales have been on the decline for a long while now, in fact, more or less since Carlos Ghosn was relieved of his duties. The latter actually predicted that Nissan would go bust before long. The current pandemic is also putting the hurt on Nissan and the alliance but the Japanese car company is not calling it quits. Of the many upcoming steps, Datsun will be dropped.

Datsun To Be Phased Out As Nissan Seeks To Cut $2.8 Billion in Costs

For Europe, Nissan and Renault will better define their roles, something they’ve long had difficulty with. Nissan will take the lead where SUVs are concerned, maintaining the Qashqai and Juke, and producing and selling the X-Trail and Ariya electric SUV. This means cutting out the GT-R and 370Z altogether. Meanwhile, Renault would “handle” commercial vans and small city cars. Nissan would still sell cars however they will be rebranded Renaults.

We now await Nissan’s official plans for Europe on May 28th. Soon after, we assume, we’ll learn more about their future in North America.

2020 Nissan 370Z 50th Anniversary Edition | Photo: Nissan

Nissan GT-R 50th Anniversary Edition
2020 Nissan GT-R 50th Anniversary Edition| Photo: Nissan

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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