Thursday, May 13, 2021
News Nissan Looking To Electrify The Titan

Nissan Looking To Electrify The Titan

Nissan thinks there’s life left in the Titan pickup if they manage to electrify it


  • Nissan is in talks with Hercules Electric Vehicles for an electric powertrain.

  • Titan sales are weak, so much so that it is expected to be pulled in Canada after next year.

  • Hercules, an EV start-up, was founded two years ago in Detroit.


The Nissan Titan landed with a hard “thud” just over 17 years ago. While generally well-received, Nissan thought the second-generation truck was going to make a serious dent in the segment, but it hasn’t quite managed to do so. Nissan is looking to give it battery-electric power and give it another go.

Weak sales have made the Titan lose at least one worthwhile feature in the Cummins diesel engine and, to date, it has no future in Canada after 2021. In a bit to breathe new life into the truck, Nissan is in talks with Hercules Electric Vehicles to purchase an electric powertrain according to The Detroit News.

Hercules is a Detroit-based EV start-up that was founded by some seasoned industry engineers with the hopes of building their own electric pickup, the Alpha. It’s unclear and for the moment unknown if Nissan and Hercules will come to an agreement but they certainly are not the only ones strongly considering a fully-electric large pickup.

As we know, Tesla’s Cybertruck isn’t too far off, nor is Rivian’s R1T. There’s also a promised electric Ford F-150, the GMC Hummer EV, and a few others looking to take part in this potentially lucrative market.

Rivian R1T yellow
Rivian R1T | Photo: Rivian

Tesla Cybertruck interior
Tesla Cybertruck | Photo: Tesla

2022 GMC HUMMER EV | Photo: GMC

Trending Now

Updated 2022 Volkswagen Tiguan Arrives In The Fall

New front and rear fascias line it up with the Atlas and Atlas Cross Sport. The cabin also gains a few tasteful upgrades. It’s...

Mercedes-Benz EQT Concept Makes Us Long For More Vans

Preview of new T-class van based on MB commercial offering EQT expected for 2023 Mercedes-Benz has just revealed a new concept for a compact...

Electric Ford F-150 Lightning Strikes Next Week

First all-EV F-150 reveal happens May 19 Electric version of best-selling pickup could be next-level for EVs Ford's first-ever all-electric F-150 will be revealed...

GM Thinks It Should Once More Be Eligible For EV Tax Credit

The Federal $7,500 tax credit was removed for GM vehicles as they attained 200,000 sales. GM CEO Mary Barra thinks that GM shouldn’t...

Hyundai Confirms Ioniq 6, Genesis GV70 EV, Refreshed Palisade, More

Plans laid out during investor presentation Sets out framework for upcoming Hyundai Group models An investor presentation from Hyundai Group that managed to slide...
Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.