Saturday, September 25, 2021
News Nissan Looking To Electrify The Titan

Nissan Looking To Electrify The Titan

Nissan thinks there’s life left in the Titan pickup if they manage to electrify it


  • Nissan is in talks with Hercules Electric Vehicles for an electric powertrain.

  • Titan sales are weak, so much so that it is expected to be pulled in Canada after next year.

  • Hercules, an EV start-up, was founded two years ago in Detroit.


The Nissan Titan landed with a hard “thud” just over 17 years ago. While generally well-received, Nissan thought the second-generation truck was going to make a serious dent in the segment, but it hasn’t quite managed to do so. Nissan is looking to give it battery-electric power and give it another go.

Weak sales have made the Titan lose at least one worthwhile feature in the Cummins diesel engine and, to date, it has no future in Canada after 2021. In a bit to breathe new life into the truck, Nissan is in talks with Hercules Electric Vehicles to purchase an electric powertrain according to The Detroit News.

Hercules is a Detroit-based EV start-up that was founded by some seasoned industry engineers with the hopes of building their own electric pickup, the Alpha. It’s unclear and for the moment unknown if Nissan and Hercules will come to an agreement but they certainly are not the only ones strongly considering a fully-electric large pickup.

As we know, Tesla’s Cybertruck isn’t too far off, nor is Rivian’s R1T. There’s also a promised electric Ford F-150, the GMC Hummer EV, and a few others looking to take part in this potentially lucrative market.

Rivian R1T yellow
Rivian R1T | Photo: Rivian

Tesla Cybertruck interior
Tesla Cybertruck | Photo: Tesla

2022 GMC HUMMER EV | Photo: GMC

Trending Now

Mercedes-Benz EQS: It could be cheaper than the S Class

The EQS is the flagship electric vehicle for Mercedes It will be the electrified counterpart to the S Class Base price for the...

Chevrolet Performance Drops 755 hp LT5 V8

Most powerful GM crate engine removed from lineup Will GM come back with something to beat the Mopar Hellephant? The most powerful production engine...

AMG GLE 63 900 Rocket Edition Could be the World’s Fastest SUV

Top speed is 205 mph (330 km/h) Brabus is only making 25 of them Asking price is €381,243 ($447,322 in the US) Brabus, the...

Ken Block Swaps Ford for Audi

Famous Ken Block is famous for hooning about with cars. Audi is famous for making cars that are fun to hoon around with. ...

Volkswagen ID.4 Receives Top Honors in IIHS Crash Safety Tests

The new electric SUV from Volkswagen earned the IIHS’ Top Safety Pick + award The ID.4 was categorised “Good” in every crash test,...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.