Sunday, November 29, 2020
News Nissan Looking To Electrify The Titan

Nissan Looking To Electrify The Titan

Nissan thinks there’s life left in the Titan pickup if they manage to electrify it


  • Nissan is in talks with Hercules Electric Vehicles for an electric powertrain.

  • Titan sales are weak, so much so that it is expected to be pulled in Canada after next year.

  • Hercules, an EV start-up, was founded two years ago in Detroit.


The Nissan Titan landed with a hard “thud” just over 17 years ago. While generally well-received, Nissan thought the second-generation truck was going to make a serious dent in the segment, but it hasn’t quite managed to do so. Nissan is looking to give it battery-electric power and give it another go.

Weak sales have made the Titan lose at least one worthwhile feature in the Cummins diesel engine and, to date, it has no future in Canada after 2021. In a bit to breathe new life into the truck, Nissan is in talks with Hercules Electric Vehicles to purchase an electric powertrain according to The Detroit News.

Hercules is a Detroit-based EV start-up that was founded by some seasoned industry engineers with the hopes of building their own electric pickup, the Alpha. It’s unclear and for the moment unknown if Nissan and Hercules will come to an agreement but they certainly are not the only ones strongly considering a fully-electric large pickup.

As we know, Tesla’s Cybertruck isn’t too far off, nor is Rivian’s R1T. There’s also a promised electric Ford F-150, the GMC Hummer EV, and a few others looking to take part in this potentially lucrative market.

Rivian R1T yellow
Rivian R1T | Photo: Rivian

Tesla Cybertruck interior
Tesla Cybertruck | Photo: Tesla

2022 GMC HUMMER EV | Photo: GMC

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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