Saturday, September 23, 2023
News Nissan officially sends its Maxima nameplate into retirement

Nissan officially sends its Maxima nameplate into retirement

  • The full-size sedan was introduced in North America in the early 80s.

  • The Nissan Maxima used the 4DSC badge to proclaim its sporty attributes.

  • Full-size sedans simply don’t exist anymore.


“The sedan as we know it is in jeopardy”. You’ve heard this one before. Consumer – and automaker – interest in anything with a “utilitarian” connotation is hurting so-called traditional cars.

Photo: Nissan via Facebook

If there’s still a little hope in the compact and mid-size segments, it is a little more dramatic for full-size sedans, which have all been sent into retirement or replaced by alternatives like the Toyota Crown, the pseudo-raised sedan that replaced the Toyota Avalon in the brand’s line-up.

History is unfortunately repeating itself at Nissan, which is bidding farewell to its Maxima after the 2023 model year, a sedan whose origins date back to the early 1980s when the car still bore the Datsun name on its trunk lid. Initially available as a sedan or station wagon, the Datsun 810 Maxima still featured rear-wheel-drive architecture. However, by the 1985 model year, the Nissan Maxima (the Datsun name was simply removed for this second-generation model) switched to front-wheel drive. One generation followed another over the decades, with the Maxima even proclaiming itself a sports car with its 4DSC (for Four-Door Sports Car) sticker.

Photo: Nissan via Facebook

But with time, and the arrival of a continuously variable transmission, Nissan‘s large sedan became gentrified to the point where the car’s sporty attributes were lost, just like other sedans in the category we must add.

The Smyrna plant in Tennessee paid tribute to the Maxima with the very last car in the line on social media, a Platinum livery in Scarlet Red. A few assembly line employees took the ceremonial photo to immortalize the end of production of a model that has nevertheless stood the test of time in North America.

Photo: Nissan via Facebook

The American plant has assembled more than a million examples of the car since 2003, the year the Tennessee complex received the production of the Maxima.

With the shift to electric power, the Japanese automaker must accelerate its transition to alternative energy at all costs, and the end of an increasingly unpopular model is part of the industry’s reality. The Nissan Maxima will join the Chevrolet Impala, Toyota Avalon and Buick Lacrosse, not to mention the Chrysler 300 and Dodge Charger, which will also disappear from the North American automotive landscape after 2023.

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