Saturday, September 23, 2023
News Nissan Reaches 1 Million Global EV Sales Milestone with LEAF's Success

Nissan Reaches 1 Million Global EV Sales Milestone with LEAF’s Success

Nissan celebrates selling over 1 million electric vehicles globally, with the LEAF leading the way, while their latest models like the Ariya reflect the company’s ambitious electric mobility plans.


  • Nissan surpasses 1 million global EV sales, with the LEAF being a key contributor to their success.

  • The Nissan Ariya, the company’s first electric SUV, gains momentum in the EV market and outperforms the LEAF in the US.

  • Nissan’s ambitious Nissan Ambition 2030 strategy aims to launch 19 new EV models by 2030, along with solid-state battery development.


Nissan has achieved a remarkable milestone in the electric vehicle market, surpassing 1 million global EV sales, with the iconic LEAF playing a significant role in this achievement since its launch in December 2010. With over 650,000 Nissan LEAF models sold in the past 12 years, Nissan has solidified its position as a leading player in the EV segment.

2023 Nissan Leaf | Photo: Nissan
2023 Nissan Leaf | Photo: Nissan

Over time, the automotive industry has experienced a notable transformation, with a growing number of major automakers entering or planning to enter the EV market by introducing their fully electric cars. Despite increased competition, the Nissan LEAF’s early success made it a top choice among EV buyers for many years.

2023 Nissan Leaf | Photo: Nissan
2023 Nissan Leaf | Photo: Nissan

Nissan’s commitment to innovation and progress has not wavered. Their latest addition to the electric lineup is the Nissan Ariya, the company’s first electric SUV and its second all-electric global EV. Though faced with some delays, the Nissan Ariya finally hit showrooms in the US in late 2022. Impressively, during the first half of the year, the Ariya outperformed the LEAF in the US, achieving 5,195 unit sales compared to 4,234 LEAF models.

2023 Nissan Ariya | Photo: Olivier Delorme

The Nissan Ariya offers two battery options to cater to different range requirements: a 63 kWh battery, providing up to 216 miles of range, and an 87 kWh battery, offering up to 304 miles of range. The 2023 Ariya starts at a competitive price point of $43,190 for the 63 kWh variant and $47,190 for the 87 kWh variant.

2023 Nissan Ariya | Photo: Olivier Delorme

Furthermore, in an effort to further bolster EV adoption in the US, Nissan became the first Japanese automaker to adopt Tesla’s NACS connector, providing Nissan EV buyers access to Tesla’s Supercharger network.

2023 Nissan Ariya Review: Priced Out of its Own League

Looking ahead, Nissan has outlined its bold electric mobility vision through the Nissan Ambition 2030 strategy. The company aims to launch an impressive lineup of 19 new EV models by 2030. Additionally, they plan to develop in-house solid-state batteries by 2028, which are expected to hold twice the energy capacity of current lithium-ion batteries.

2023 Nissan Ariya | Photo: Matt St-Pierre

With their significant achievement of 1 million global EV sales, Nissan solidifies its commitment to playing a crucial role in the global transition to electric mobility. The LEAF’s success paved the way for Nissan’s progress in the EV market, while their latest models like the Ariya and Sakura reflect the company’s ambitious plans for an electrified future.

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