Thursday, May 26, 2022
News Nissan Redesings Its Logo As A Sign Of Changing Times

Nissan Redesings Its Logo As A Sign Of Changing Times

Nissan’s new logo is meant to project a refreshed brand image with ties to the past.

  • The new logo remains recognizable but points to a brighter future.

  • It’s softer, cleaner but with an industrial feel.

  • It will appear as of now in both digital and physical forms.

Nissan is in a very evolutionary period. The last few years have been difficult, to say the least, but they’ve also led Nissan to the beginning of a new chapter in its history. The new logo reflects the company’s renewed energy.

Nissan Ariya Crossover EV Makes World Debut

Only yesterday, Nissan revealed its most important new product since it launched the LEAF EV a decade ago. The Nissan Ariya signals the start of Nissan’s future and with comes a new logo. Alfonso Albaisa, Nissan’s senior vice president of global design, began work on the new logo back in 2017.

New Nissan Logo | Photo: Nissan

“Inspiration was drawn from breakthroughs in science, technology, and connectivity. How these have brought fundamental changes to our customers,” said Albaisa. “As you can imagine, visions of digitalization started swirling in our heads.”

Early on, it was decided that the logo would be illuminated on future all-electric vehicles. This presented numerous challenges including, but not limited to, leaving a strong impression when it is not illuminated. The result is a clean, industrial-looking logo that remains very much Nissan.

New Nissan Logo | Photo: Nissan

“The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun,” said Tsutomu Matsuo, deputy general manager of Nissan’s advanced design department. “At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance, and digital connectivity. Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees, and society.”

The Nissan Ariya, is fittingly the first vehicle from the Japanese carmaker to be adorned with the new logo.

New Nissan Logo | Photo: Nissan

New Nissan Logo | Photo: Nissan

New Nissan Logo | Photo: Nissan

Trending Now

Buick Teased a New EV Concept for China

The American brand has a strong presence in China, which is by far its largest market The Electra-X concept is an upcoming electric...

Kia K5 and Stinger May Soon Go Extinct

It was recently suggested that the Hyundai Sonata was to be killed off by mid-decade. Sedans as a whole are going the way...

EV Battery Prices will Continue to Increase Until 2026

Experts believe the increase in demand will hike the prices of batteries until 2026 The additional factories currently planned will go online towards...

The New BMW Alpina B3 is Exceptional as Always

The updates to the B3 follow the reveal of the facelifted 2023 3 Series. Horsepower is up to 495. That B3 Touring… BMW may...

The Always-Excellent Toyota 4Runner Turns 40

Toyota will introduce a Special Edition to mark the occasion. Only 4,040 will be available for the 2023 model year in the US,...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.