Nissan Redesings Its Logo As A Sign Of Changing Times

• The new logo remains recognizable but points to a brighter future.

• It’s softer, cleaner but with an industrial feel.

• It will appear as of now in both digital and physical forms.

Nissan is in a very evolutionary period. The last few years have been difficult, to say the least, but they’ve also led Nissan to the beginning of a new chapter in its history. The new logo reflects the company’s renewed energy.

Only yesterday, Nissan revealed its most important new product since it launched the LEAF EV a decade ago. The Nissan Ariya signals the start of Nissan’s future and with comes a new logo. Alfonso Albaisa, Nissan’s senior vice president of global design, began work on the new logo back in 2017.

“Inspiration was drawn from breakthroughs in science, technology, and connectivity. How these have brought fundamental changes to our customers,” said Albaisa. “As you can imagine, visions of digitalization started swirling in our heads.”

Early on, it was decided that the logo would be illuminated on future all-electric vehicles. This presented numerous challenges including, but not limited to, leaving a strong impression when it is not illuminated. The result is a clean, industrial-looking logo that remains very much Nissan.

“The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun,” said Tsutomu Matsuo, deputy general manager of Nissan’s advanced design department. “At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance, and digital connectivity. Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees, and society.”

The Nissan Ariya, is fittingly the first vehicle from the Japanese carmaker to be adorned with the new logo.