Nissan stores to get badly-needed new product
Automaker will have more EVs, HEVs in a new retail model
Nissan is getting ready to bring a pile of new product to market, with both gas and electric power. The company has just pulled the curtain of some of its plans to its dealers, at the company’s annual conference in Las Vegas.
Automotive News reported on the company’s plans and spoke with Michael Colleran, the automaker’s North American sales and marketing boss. At the conference, Nissan reportedly said that it would start its EV launches in 2025. The company plans 27 new electrified models globally, including 19 battery-electrics.
Three of those EVs were previewed at the event, all expected in the second half of this decade. There was a crossover coupe meant to replace the Leaf, a performance sedan, and a new crossover smaller than the Ariya.
On the gas side, Nissan showed off the next-gen Kicks and Murano as well as the new Armada, which AN sources described as “Range Rover-like.” The new Armada will be even bigger, and gets a twin-turbo V6.
Nissan will also be bringing its e-Power hybrid tech to market starting with the next-gen Rogue in 2026. The tech uses the electric motors to turn the wheels and the gas engine to charge the battery, much like the tech alliance partner Mitsubishi uses in its Outlander PHEV.
Of course sold state batteries were also part of the presentation. Nissan expects them to start pilot production next year, and eventually be able to deliver better power density, more range, and faster charging than conventional EV cells.
Lastly, Colleran said that Nissan was tweaking its retail model. The new model is meant to “create an ecosystem where customers love Nissan and buy Nissan for the [brand’s] value and not for the most recent rebate out there,” he said. That will include more information sharing between automaker and dealers and a more integrated approach to managing customer relationships.
