Titan sales down more than half of 2017 high in 2019
Just 800 sales so far in first half of 2020
Nissan’s latest effort at a full-size pickup is about to join its namesakes and enter the realm of mythology. Nissan Canada has confirmed that the Nissan Titan and Titan XD pickup is done in that market after 2021 as part of the automaker’s restructuring and course-change efforts worldwide.
While seeing a major refresh just last year, “the Nissan Titan pickup truck will not be sold in Canada beyond model year 2021,” Nissan Canada Product Communications Manager Jennifer McCarthy told The Truth About Cars.
“We will focus our resources on existing core models in our crossover and sedan portfolios. Our resources are also being directed to support the market launch of vehicles like the all-new Rogue and Versa which go on sale later this year, as well as the all-new Ariya electric crossover and all-new Frontier mid-size pickup truck, which arrive in Canadian showrooms next year.”
The truck saw just 2,807 sales in Canada in 2019, down nearly half of the total reached the year before and the first half of this year saw a 53.9 percent drop again from that. In a truck-heavy market where the Titan fell well behind even the Toyota Tundra. Dropping several of the less popular build options including regular and double cab as well as the diesel engine options weren’t enough to justify the Titan in Canada.
Nissan will continue the Titan in the US, where sales declined but at a much lower rate. And were significantly higher to begin with, though still a fraction of the competition.