Perhaps as a last-ditch effort, Nissan updates their Titan pickup for 2020. In the process, the Titan XD will no longer offer Cummins diesel engine.
It’s no secret that despite all the efforts and resources Nissan poured into their full-size Nissan Titan pickup, truck buyers have not picked up on it. Luring these discerning, brand-tattooed truck guys and gals requires something extra, something that only Ford, GM and RAM have. With difficult times ahead, Nissan is upgrading the Titan inside and out in the hopes of drawing more interest.
Odd thing is that when the then new Nissan Titan launched a few years ago, Nissan put loads of emphasis on the fact that their Titan XD, a notch below the Ford Super Duty and RAM HD, was uniquely available with a turbo-diesel V8. The power and towing capability was appreciable but it did not manage to convince. If you still want one, they’ll be in production until December of this year.
From the onset, it was expected that the Nissan Titan was sooner rather than later going to be offered with a V6. In Canada, the base S 4×4 is critically overpriced at $47,000 no matter the included features. Rumour has it that a V6 will arrive with the revised 2020 Titan. This should lower the entry-level price, but not much more…
From the pictures hovering on the web, exterior upgrades and changes seem limited to headlights and possibly a grille revision. Cabin gains look more significant with a larger infotainment display and potentially new trim accents.
With the 5.0-litre Cummins gone, a V6 potentially on the way, this leaves the 5.6-litre petrol V8 to soldier on. Odds are it will be tweaked for more power and improved fuel efficiency, at least it should get a mild once over to attempt to remain competitive on paper.
Sales so far this year are down roughly 25% in the US and more than 30% in Canada. We don’t think these updates will improve the situation much, if at all…