Monday, October 19, 2026
NewsNo Subaru Ascent Planned for Canada in 2026

No Subaru Ascent Planned for Canada in 2026

Subaru Canada’s website missing key players right now, but everything is fine

  • Rumours of the Ascent’s Canadian discontinuation had been floating a for a while.

  • Japan-sourced all-new 2026 Outback pricing should be announced around mid-November.

  • Impressive Forester e-boxer 2026 pricing also coming.


We recently reviewed a 2025 Subaru Forester e-boxer and as we always do, we gather as much information as possible before presenting you, our fine readers and audience, our findings. When we’re this late in the calendar year, pricing for the following model year is often available and we add the details to our coverage.

2026 Subaru Outback: 5 Questions Answered

A few weeks ago, when with the 2025 Forester e-boxer, we noticed that 2026 MY numbers were not yet shared despite all other versions were already priced. We’ve just learned that the information will be made available sometime around mid-November.

If you head over to Subaru.ca right now, you’ll find that there’s no Outback available period. This is due to the fact that there’s less than a handful of 2025 MY models still “for sale” in all of Canada. The reason why there’s no 2026 listed is simple: No pricing yet.

2026 Subaru Crosstrek: Modest Price Hike Expected, Base Engine May Be on the Chopping Block

US Outback pricing was shared way back in August. We expected to learn what the all-new 2026 Outback would retail for in Canada a while back but we’re still waiting. According to Subaru Canada, the Japanese-built 2026 Outback suggested retail price will also be known in about a month.

You may also notice, while on Subaru.ca, that the Ascent is also absent. That’s because, for the time being, the automaker has no plans to offer it in 2026 or beyond. While this is not set in stone, it’s sounds permanent.

Subaru Canada May Not Import Ascent, Crosstrek Wilderness, and Forester Wilderness for 2026MY

Back in May, we reported that Subaru was thinking about discontinue the Ascent in Canada for the 2026 model year, partly due to U.S. import tariffs. The Ascent is built in Indiana, making it vulnerable to tariff-related cost increases. The three-row midsize Ascent also never broke any sales records with a relatively modest sales run since 2019. With strong rivals like the Toyota Highlander, Honda Pilot, Kia Telluride, Hyundai Palisade, and Ford Explorer to name a few, it’s difficult to blame Subaru for the decision.

With respect, it won’t be missed for very long as its departure will free up production capacity for the Outback and upcoming all-electric Trailseeker, both of which should do quite well for the automaker.

 

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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