Wednesday, November 30, 2022
News Nokian Launches New Family of Tires for SUVs, Crossovers, and Light Trucks

Nokian Launches New Family of Tires for SUVs, Crossovers, and Light Trucks

As SUV and utility vehicle segments continue to increase their market share, Nokian has new tires that will remove limits and extend boundaries


  • The new sub-brand of tires is called Outpost.

  • The All-Purpose Terrain (APT) is a rugged tire designed for the daily grind.

  • The All-Terrain (AT) is conceived for off-roading and tough terrains.


Nokian continues its sustainable growths plans with two new tires that are designed to supply utility vehicle owners more freedom and safety. More than that, this new family of tires is expected to double Nokian’s sales volume in North America. The new Outpost line of tires is designed to expand SUV-, crossover-, and light truck owners’ horizons.

Nokian Outpost Tires | Photo: Nokian

The Outpost family of tires, which replaces the Rotiva family, is a product five years in the making. It was developed and tested globally including in Northern BC and in Ivalo, and to believe Nokian’s words, they may very well be the best all-around all-terrain performance tire out there.

They have good reason to be optimistic and confident in these new tires. Both Outpost All-Terrain and All-Purpose Terrain tire models feature Aramid-reinforced sidewall technology which all but guarantees that they can withstand the most rugged terrains. In fact, both tires benefit from Nokian’s famed Pothole Protection program. In simple terms, if a tire is damaged beyond repair due to a road hazard, Nokian Tyres will replace it at no cost (some conditions apply). In a nutshell, Aramid fibers are the same material used in bulletproof vests. That’s how tough the sidewalls are.

Nokian Outpost Tires | Photo: Nokian

Nokian, which made its name through its advanced winter tire technology, has also tested and developed the Outpost tires in wintery conditions. Therefore, unlike other questionable “all-season” tires, we can be certain these tires have earned their three-peak mountain snowflake logo. They are not as highly dedicated to tackling full-on winter weather as an actual winter tire, however, but they are more than capable and designed to respond to occasional winter driving conditions.

One of the more interesting features about Nokian Tyres’ latest crop of products is the patented Driving Safety Indicator. It clearly displays, in terms of percentage, how much tread life remains.


Outpost All-Terrain

Nokian Outpost Tires | Photo: Nokian

The Outpost All-Terrain will represent serious volume for Nokian. Created for light-duty trucks and dedicated off-roading SUVs, this tire segment is rapidly growing and has enormous potential. At the moment, demand is extremely strong and according to Nokian, will only get bigger in the future.

Benchmarking the BF Goodrich All-Terrain T/A tire, the Outpost AT is designed to tackle all off-road terrains. Its special 3D tread pattern and summit sidewalls not only looks the part but have the ability to challenge sand, dirt, mud, and paved surfaces. From the canyon cuts in the tread for extra grip and durability to the compound conceived to lower rolling resistance (-3%), there isn’t a trial or terrain the Outpost AT cannot handle.

Nokian Outpost Tires | Photo: Nokian

The AT’s unique triple pitch tread design serves numerous purposes. Understandably, the notches and grooves help clear water, slush, and snow from the tread blocks improving tough-weather handling. The pattern also improves on-road stability and most surprising of all, these aggressive tires are, according to Nokian, quieter than the competition.


Outpost All-Purpose Terrain

The Outpost All-Purpose Terrain tire, exclusively made for and sold in North America, is a more niche product at the moment. Despite this, Nokian expects that demand for this type of high-capability tire will increase dramatically over the coming years.

Nokian Outpost Tires | Photo: Nokian

Nokian designed the APT to provide utility vehicle owners with a more robust and capable tire that is unquestionably comfortable with daily commutes. Nokian went so far as to offer the ATP with two different sidewall styles. One side shows a more aggressive pattern for those who prefer the rugged look. The opposite side is smoother with fewer details, this time for utility vehicles owners who desire a cleaner look.

Its tread pattern features large grooves to limit hydroplaning and to help navigate looser surfaces with confidence. The deep blocks were constructed to not only expertly handle dirt but the integrated groove lifts and stability supports provide extra stability for long road trips. The depths show the tire’s durability and longevity. And finally, the ATP features a low-rolling-resistance rubber compound for improved fuel efficiency.

Nokian Outpost Tires | Photo: Nokian

The Outpost family of tires will become available shortly and in nearly all sizes (AT: 64; ATP: 34). Warehouses are filling up as you read these lines. Nokian plans to meet the demand for next spring.

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

Nokian Outpost Tires | Photo: Nokian

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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