Demand for premium tires continues to grow in North America.
Eventually, this Tennessee plant will produce up to 4 million tires per year.
In a matter of only three years or so, Nokian Tyres has gone from being almost exclusively known for its winter tires to becoming a sought-after premium tire provider for consumers. Their novel no-nonsense approach, dedication to the environment, and excellent products have increased demand to a point where they will now add a third and fourth production shift.
Nokian began production at its Dayton, Tennessee, factory in January 2020 as a way to meet the rising demand for its products in the North American market. It is as this plant, the first in the tire industry to earn LEED v4 Silver certification, where Nokian produces all-season like the new One and all-weather tires.
“The demand for our premium tires is rising also in North America, and we are proud to offer products that are tailored to fit the needs of drivers in the region. We are advancing with our growth plans and offer a versatile range of tires for demanding conditions. Last year we launched a record number of new products globally, and we will reach a new record in 2021,” says Nokian Tyres’ President & CEO Jukka Moisio.
Unlike the auto industry, the tire business is doing fine and, in Nokian’s case, booming. The addition of a third and fourth production shift means that the factory will make 1 million tires in 2021. Within the next few years, up to 4 million tires will be produced by the Dayton plant.