Friday, September 24, 2021
News Offer To Buy Lamborghini Rejected By Audi

Offer To Buy Lamborghini Rejected By Audi

The offer to purchase Lamborghini came with the intent of partnering with Volkswagen


  • Switzerland’s Quantum Group offered over $9 billion for Lamborghini.

  • Late last year, the Volkswagen Auto Group hinted that they were possibly thinking about modifying Lamborghini and Ducati’s position within the group.


All this talk late last year about the Volkswagen Auto Group re-evaluating Lamborghini’s situation within the vast VAG family could be one of the reasons behind an offer to purchase the exotic Italian supercar brand. The offer, made by Switzerland’s Quantum Group, was 7.5 billion euros or $9.19 billion.

Lamborghini Urus Pearl Capsule | Photo: Lamborghini

The Quatum Group, which includes Piech Automotive (Anton Piech, son of the former VW patriarch Ferdinand Piech), along with Centricus, is looking to purchase Lamborghini and enter into a strategic partnership with VAG. The offer came with a five-year employment guarantee for current employees, according to Automotive News (subscription required).

Last November, the Volkswagen Auto Group was considering merging Lamborghini, Ducati as well as Italdesign into a single entity but no matter the reason, these plans were called off about a month later.

Volkswagen To Turn Lamborghini And Ducati Into One Legal Structure

As for the offer, Audi, who is responsible for Lamborghini, said that the brand is not for sale. “This is not the subject of any discussion within the group,” a spokesman said. “Lamborghini is not for sale.”

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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