Typically held in November, dates now moved back six months.
This would position the show only weeks ahead of the Detroit auto show.
Not to mention, weeks after the 2021 New York Auto Show.
As much as we love traveling to auto shows, we’re thinking that three major North American auto events occurring within weeks of each will put a serious strain on automakers. To be held from May 21st to the 31st, the LA Auto Show will end less than three weeks ahead of the already planned Detroit Auto Show.
Said automakers are also currently in the midst of dealing with the ongoing effects of the global pandemic. For most, cost-cutting and saving measures are in place, and from conversations we’ve had with manufacturers so far in 2020, many have hinted that these massive events are extremely costly with an often difficult to measure return on investment. This is not news as a number of brands have selected to not attend various shows in recent years.
The North American Auto Show season is going to be short and heavily packed based on the following schedule:
New York International Auto Show: Friday, April 2nd to Sunday, April 11th.
Los Angeles Auto Show: Friday, May 21st to Monday, May 31st.
North American International Auto Show: Saturday, June 19th to Saturday, June 26th (Public show).
LA Auto Show CEO Lisa Kaz said: “We are appreciative for the continued support from the LA Convention Center, the City of Los Angeles, and all of our automotive partners. Memorial Day Weekend is a fantastic time for enhanced outdoor activations and product debuts. The LA weather creates exciting new opportunities for a spring show.”
The press release goes on the say: “as a premier global automotive event, attendees can expect to see the newest and hottest vehicles, as well as experience, engaging interactive exhibits, test drives and outdoor activations.”
This will be an interesting series of events, literally, to watch unfold.
