Saturday, January 28, 2023
News Porsche and Apple Had a Chat Late Last Year

Porsche and Apple Had a Chat Late Last Year

A Porsche-Apple car probably be too expensive and would cause something of a battle of wits

  • The discussions probably had nothing to do with the Apple Car.

  • According to Porsche, it had more to do with infotainment technologies.

Apple’s been on the hunt for a partner to build its car for some time now. Numerous mainstream automakers made the shortlist and headlines, but nothing’s come from these rumours so far. The latest car company to be “associated” with Apple is Porsche.

The Apple Car will be a Fully Autonomous EV When it Arrives in 2025

In this case, there’s a solid 99% chance the German sports car builder will not assemble Apple’s car. It is true that Porsche executives flew out to California late last year to discuss possible joint projects however the Apple car was not one of them.

“We already have Apple CarPlay, we will expand on that,” Chief Executive Oliver Blume said during a video conference on the carmaker’s annual results on Friday as reported by Reuters.

If Porsche was to build the Apple car, we can easily imagine a scenario where both the automaker and tech company would want the vehicle to be identified and identifiable as being from one or the other brand.

Very little is still known about the car itself other than Apple wants it to be an EV and fully autonomous when it arrives, hopefully, by 2025.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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