We the media love to give Tesla a hard-time about production delays and build quality but according to Porsche and Audi’s findings, they’re ahead of the curve.
This is praise indeed. We keep saying that Musk and Tesla must be very worried about Porsche and Audi’s upcoming onslaught of electric vehicles, but it appears as though the California-based company knows exactly what it’s doing.
The Tesla Model 3 is currently reaching European shores through official channels but roughly a year ago, two Model 3s were spotted destined for Germany, more than likely to the Volkswagen Auto Group to be reverse-engineered. This is not an unusual practice but what reads as unexpected is that, according to the German Manager Magazine, Porsche and Audi have had to re-evaluate their approach in order to reduce costs.
The two Volkswagen subsidiaries have been working on a next-generation platform for almost two years called Premium Platform Electric or PPE. The first deliveries were expected by 2020 or 2021 but this may be delayed. According to the story, they were apparently 3,000 euros more expensive today for a platform coming out in 2 years – this shows how far ahead Tesla really is.
Audi’s e-tron SUV has also suffered setbacks, delivery-wise. The 100% electric SUV was expected late last year but software bugs has caused delays. What’s most disappointing with the e-tron program is that, according to Audi, it does not meet expectations and targets despite costing over 2 billion euros to develop. This news alone has convinced a team member to cancel their order of the e-tron…
This bit of information has us uncertain about all near-future MEB platform-based EVs coming from Volkswagen as well. There’s more to this story and we’ll keep an eye on it.