About three years, that’s how long it’s been since the very first Porsche Taycan rolled out of the Zuffenhausen workshops in Germany back in September 2019. The German automaker just surpassed the 100,000 unit mark assembled on November 7 with the production of this Neptune Blue coloured Taycan Turbo S for a UK customer, a feat confirmed by the position of the steering wheel on the right in the photo.
“We are very pleased to have reached this important milestone in the production story so quickly – despite the recent challenges posed by the semiconductor shortage and the volatile Covid situation […] With the Taycan, we have made a decidedly successful start to the electric era,” said Kevin Giek, vice president of the Taycan model line.
This is indeed a significant moment in the electrification of the German luxury brand, with the Taycan lineup not really catering to middle-class customers. But, when you take a look at rival Tesla’s sales figures, Porsche still has its work cut out for it to supplant the American division.
Fortunately, other electric models are on the way from Stuttgart, including the Macan EV, the presumably more affordable crossover that will quickly become the spearhead of Porsche’s electric offensive, while the 718 duo will also be electrified within a few years.
But for now, the Porsche Taycan remains the brand’s only purely electric offering, the car that comes in three body styles: sedan-coupe, wagon (Sport Turismo) and elevated wagon (Cross Turismo). That’s why the Taycan lineup is so popular, with Porsche following through on its practice of marketing up to five engine options that can be paired with four- or two-wheel drive.
Of course, Porsche was keen to point out that in addition to this celebration surrounding this 100,000th Taycan, the sedan-coupe still held the record for the fastest production electric car around the Nürburgring Nordschleife, in 7 minutes 33 seconds. The automaker also recalled that its car was very popular in the United States, China and the United Kingdom/Republic of Ireland.
It will be interesting to see if Porsche will reach the 200,000 electric vehicle production milestone any faster. Will Porsche achieve the feat in half the time? Let’s just say that the addition of the Macan EV into the equation will have a hand in achieving that second major milestone.