Porsche Design founded by Porsche, but not THAT Porsche
Design firm marks 50 years with trademark subtlety
Porsche Design is a studio created by Porsche (his son, not the original), that has designed high-end accessories like sunglasses and phones, plus other lifestyle items. Plenty of those fashion pieces have gone along with Porsche’s road cars, after all the Porsche who started the design company is the same who penned the original 911. This year marks the 50th anniversary of the brand, so Porsche the cars is making some special editions to celebrate Porsche the lifestyle brand.
The Porsche 911 Edition 50Y Porsche Design will be built based on the 2022 911 Targa 4 GTS and will be limited to just 750 cars for the globe. Starting from the base car and its 473 hp turbocharged flat-six and all-wheel drive, the upgrades will be, appropriately, mostly stylistic design changes.
An all-black exterior will be the only paint offered, while inside it will get Sport-Tex seats with a classic checked pattern meant to call back to 1970s 911 models. There is also a red second hand on the Porsche Design Sub-second clock, part of the standard Sport Chrono Package.
Canadian customers, who can order their 50Y models now starting from $217,200, will also get a special gift. It’s a version of the latest edition of the Porsche Design Chronograph I timepiece fitted with a wheel-shape winding rotor and the edition number of the car.
Porsche also restored something special to celebrate the anniversary, taking a 911 S 2.4 Targa from 1972 and sending it to Porsche Classic. “The vision was to produce a historical counterpart to the new 911 Edition 50Y Porsche Design,” said Ulrike Lutz, Head of Porsche Classic. “With the aid of the new Sonderwunsch (special wishes) program, we were able to implement the idea of a unique pair of vehicles. The job of the designers and works restorers was to carefully transfer the specifications of the new car to the classic.”
Meant as a tribute to F. A. Porsche, the car is also painted black, with platinum side stripes and Porsche Design lettering.