Saturday, February 4, 2023
News Porsche Germany Boss Delighted With Interest in Taycan EV

Porsche Germany Boss Delighted With Interest in Taycan EV

Porsche Taycan drawing massive interest in home market

  • 60 percent of Euro buyers pick PHEV Panamera

  • Taycan buyers younger, more tech-savvy, bringing in more women

While the pandemic slowed Porsche deliveries by 25 percent at home, the brand’s boss in Germany said that the company is feeling optimistic. And that’s in no small part thanks to the electric Taycan that’s been charging out of dealership showrooms.

Managing Director of Porsche Germany Alexander Pollich spoke with Edison about the changes the company is making at home, including new virtual events, but it was the state of the company’s electrification that caught our attention.

The Taycan wasn’t Porsche’s first electrified vehicle, with that going to the Panamera and Cayenne hybrids. Those two are already popular, with 60 percent of buyers in Europe taking the Panamera PHEV and 30 percent for the Cayenne.

Pollich admitted there were still doubts about the Porsche Taycan with customers, not the design, but the idea of sports car genes in a full EV. But, he added, “with the Taycan we are now really stepping on the gas – or rather electricity! The dealers are doing well, the customer interest is huge,” Pollich said in the interview.

The executive said that there are still concerns in Germany about EV infrastructure, but that the Ionity charging network was quickly bridging that concern. 30 percent of Taycan buyers, Pollich said, are new to Porsche in Germany, and he expects that to grow. Maybe more importantly, they’re younger customers, on average, than the brand is used to. The proportion of women buying the Taycan is higher, too, something Porsche wants to continue to work on. “We want to make the brand more attractive for women and younger target groups, for example with events and marketing activities”, explained Pollich. He also pointed out a disproportionate amount of the car’s customers work in IT and are tech-savvy, a good sign for the brand.

2020 Porsche Taycan Turbo S Range

Trending Now

Nissan is Still Aiming to Launch its First EV with Solid-State Batteries in 2028

Nissan is one of many automakers that believe solid-state batteries will be a key part of making EVs more popular. The company will...

Mazda USA Boss Says the New CX-90 PHEV Addresses People’s Interest in Electrification

Mazda CEO notes that the EV space is suffering growing pains. PHEV technology, according to him, offers the best of both worlds. Strong demand...

Get Ready for Less Wait Times and Lower Prices With Ford’s 2023 Mustang Mach-E Plans

Price cuts range from $4,750 - $8,500 depending on the model. Ford will increase Mach-E production for 2023. Ford recently announced plans to significantly...

New 2024 Mazda CX-90 Unveiled

Mazda introduces the all-new 2024 Mazda CX-90, its newest SUV with available plug-in hybrid technology   The new Mazda CX-90 will offer two engines including...

Ford to Return to Formula 1 Racing After Over 20 Years

The automaker will provide hybrid powertrains for the Oracle Red Bull Racing and Scuderia Alfa Tauri teams from 2026. Red Bull Powertrains will...


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.