Porsche is thinking beyond cars to guarantee its long-term survival.
Porsche head of Finance and IT Lutz Meschke says the German automaker needs to look into investing into other industries and solving larger-scale problems to survive as an automaker.
Meschke told British publication Autocar that one day, Porsche’s main revenue stream would not be selling cars to the public. He didn’t elaborate on when that time would come, but did say Porsche needed to invest in industries and technologies that tackle larger problems related to mobility.
“Cities want to reduce traffic, therefore we have to look for solutions which fit our brand. Shared mobility is not enough – it will not bring us significant profit share,” Meschke told Autocar.
Two years ago, Porsche launched a car subscription service costing $2,000 per month that gave users access to practically the entire lineup of Porsche vehicles on a monthly basis.
The service aimed to attract younger buyers to the Porsche brand while also reducing speculation on the brand’s vehicles. Meshke says the subscription is a good starting point, but more will need to be done.
A few weeks ago, Porsche announced a new partnership with Airbus to develop luxury, electric aircraft. Porsche and Airbus announced at the time that would create a team to research urban air mobility.