That’s what Klaus Zellmer, president and CEO of Porsche North America said when he met with CNET’s Roadshow last month at the Los Angeles Auto Show.
Noting that more than half the customers who made deposits on the Taycan have never owned or currently own a Porsche, Zellmer adds “Typically, if we look at our source of business, people coming from other brands, it’s Audi, BMW, or Mercedes. The no. 1 brand now is Tesla. That’s pretty interesting, to see that people that were curious about the Tesla for very good reasons obviously don’t stop being curious.”
In addition, he mentioned that the interest of the Porsche Taycan is incredible and that if all these people buy the car, it will be sold out for the first year.
As we know, Porsche has put its plan of electrifying its car fleet into motion. The German manufacturer thinks that by 2025 more than half of its models will be electrified in some way.
It is at the Zuffenhausen plant that Porsche assembles the Taycan. During our visit, this Fall, 2 units a day were produced there. However, as we reported last month, the plans are to produce between 20,000 to 25,000 cars a year.
To learn more about the Porsche Taycan and its factory, I invite you to read these articles: