Monday, February 6, 2023
News Porsche’s 10th Experience Center Coming to Toronto

Porsche’s 10th Experience Center Coming to Toronto

Porsche’s Canadian Experience Center will bring the brand closer to its loyal and ever-increasing number of fans


  • It’s the third in North America, after the L.A. and Atlanta sites.

  • It will be located at the “Durham Live” development in Pickering, Ontario.

  • It is slated to open in 2024.


A Porsche Experience Center is a mecca for car and driving fans. That is, as long as you have a penchant for the ultimate German sports cars. This Experience Center will be a major tourist destination when it opens in 2024.

Porsche Experience Center Toronto | Photo: Porsche

At this venue, fans will get the opportunity to soak in historic and current Porsche products, browse the Porsche shop, and more importantly, have access to driving the cars. The site will hold a two-kilometer driving circuit along with other areas to experience what the 2- and 4-door sports cars are truly capable of.

“Canadians will no longer have to leave the country in order to visit a Porsche Experience Centre,” said Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. “Customers and brand enthusiasts will have the chance to experience Porsche with their head, heart, and hands – all in the Greater Toronto Area where around a 500-km radius nearly 100 million people live, offering access within an hour’s flight.”

2021 Porsche 911 Targa 4S | Photo: Olivier Delorme

The other Experience Centers are located in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Germany’s Hockenheimring, Franciacorta, Italy, and, since October 2021, in Tokyo.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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