Friday, January 27, 2023
News Porsche’s First Super Bowl Ad In More Than 20 Years To Feature...

Porsche’s First Super Bowl Ad In More Than 20 Years To Feature The All-New Taycan

The all-new and all-electric Porsche Taycan gets a Super Bowl ad to raise product awareness.

  • The last time Porsche spent big $$ on a Super Bowl ad was in 1997 for the new 986 Boxster.
  • The new commercial, titled “The Heist,” features some of the most legendary Porsches of all time.
  • This new ad will air on February 4th during the 1st quarter.

It still seems odd to us that Porsche feels the need to promote one of the most talked about cars of 2019. For them, tying this new breed of Porsche cars with the glory of its past is of the utmost importance. And this, despite the fact that initial demand has surpassed expectations. The Porsche Taycan is well on its way to being a big hit for the German sports car maker, and if anything, many millions will learn of the car for possibly the first time at this upcoming Super Bowl.

2020 Porsche Taycan First Drive Review: Taboos are falling

The video, or “The Heist,” is a lighthearted scenario that sees a brand new Porsche Taycan Turbo S stolen from the glorious Porsche Museum display in Stuttgart. As the guards become aware of the heist, they each jump into a car from the Museum and give chase.

The list of cars involved reads like a what’s what of Porsche’s magnificent past. You’ll find a 1960 Porsche-Diesel Standard 218 tractor, Carrera GT, 918 Spyder, 911 RSR, 718 Cayman GT4, 992 911 Carrera 4S, 930 Turbo, 991.2 911 GT2 RS, and fantastic 917K. “The Heist” takes the chase through Stuttgart, in the circle in front of the Museum, to a near halt as they “crawl” in front of the local constabulary (sitting in no less than a B7 VW Passat estate) and on to Heidelberg, Heppenheim and the Black Forest.

It all comes to an end on a narrow bridge where the driver of the Taycan, who also happens to be a guard, is cut from escaping by a brand new 992 Carrera. Once caught, they switch positions and cars and off they go.

One of the comments below the video on Porsche’s channel made us smirk. We know this is a “fake” ad but still…

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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