Wednesday, February 1, 2023
News Project Arrow on Track for a January 2023 World Premiere

Project Arrow on Track for a January 2023 World Premiere

The final Project Arrow Concept will be revealed at next year’s CES event in Las Vegas


  • More than 500 companies registered to participate in the project.

  • The APMA project will be built using Canadian-made components.


Interest in the Automotive Parts Manufacturers’ Association’s Project Arrow is extremely strong. More than 500 Canadian companies and organizations have registered interest in participating in the project but only about 10% will end up contributing.

Project Arrow: The All-Canadian Electric SUV Could Arrive in 2023

“For a project like this to try and bring all 500, if they were relevant, would be a tremendous challenge,” APMA Chief Technical Officer Colin Dhillon said, pointing to the limitations of the prototype, compared to a production vehicle with “thousands of components.”

Not all details about Project Arrow have been revealed however the electric vehicle will hold four seats, a pair of 27-inch touchscreen displays, and a frunk according to Automotive News Canada. Furthermore, it will feature a number of cutting-edge electronic and digital systems. For example, it will be fitted with automotive ethernet and a suite of cybersecurity solutions from seven Canadian providers.

The vehicle’s exterior design is all but completely set in stone while the cabin still requires 30 to 40% more work to be completed.

The APMA Project Arrow Concept will also be on display at next year’s Montreal International Auto Show and the Canadian International AutoShow.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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