This will mark the 3rd model year it is available alongside the new RAM 1500.
It serves as Ram’s midsize truck to compete with the Ford Ranger and Chevrolet Colorado.
The Ram 1500 Classic’s roots date back to the 2009 model year.
For a third consecutive year, Ram will sell both the current new 5th generation 1500 as well as the 4th generation 1500 Classic. The latter’s lower price point is an important advantage.
One of the most important secrets to Ram’s success is the 1500 Classic. Despite its age, its pricing makes it an attractive alternative to midsize offerings from Ford and GM – it is a full-size truck after all.
An order guide sent to dealers confirms that it will be back and priced from $30,145 including destination charges, according to carsdirect.com. This represents a $250 price increase over the 2020 model year and will get you a Tradesman 4×2 Regular Cab. This price is nearly $3,800 below that of the least expensive 2021 RAM 1500, also a Tradesman 4×2 but with a Quad Cab. In both cases, the 3.6-litre V6 is standard while the 5.7-litre V8 is optional.
This strategy has worked quite well for Ram in the recent past and may or may not continue to do so in the near future. FCA’s generous rebates play a huge roll in how truck buyers spend their money. On that topic, we know the all-new 2021 Ford F-150 will be priced from $30,635, and it’s a far more modern truck in almost every respect. Going forward, FCA may need to keep the incentives going.