Ram trucks are an FCA cash-cow.
An electric Ram would come “sooner” if market share slips.
Jeep will get electrified first, as of 2022.
Ram has enjoyed great growth in the recent past thanks to its 1500 and 1500 Classic two-truck strategy. The money is rolling in. Should this change because of the incoming influx of electric trucks, Ram will address the situation appropriately.
On an earnings call, according to The Detroit News, FCA CEO Mike Manley touched on its full-size Ram trucks and the coming of an electric version. Currently, the Ram pickups are doing quite well for FCA and, in part, because of this, FCA’s not felt the rush to electrify its trucks just yet.
“The reason we haven’t spoken much about electric pickup trucks is not because we view that market as nonexistent,” Manley said. “But we’ve always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed.”
“We haven’t revealed everything. But obviously pickup trucks are a key franchise for us, and we’re not going to sit on the sidelines if there is a danger that our position gets diluted going forward.”
Work is well underway to electrify Jeep vehicles and, as we know, Jeep and Ram share various powertrains and this trend could continue in the future. Speaking of the future, Tesla, Ford, GM, Rivian, Lordstown, and others all have electric pickups earmarked for the next two years.
In the meantime, Ram still has a few tricks up its sleeves including the TRX with its Hellcat V8 under the hood.