Ram Once Considering the Return of a Midsize Pickup

• The Dakota bowed out in 2011.

• The midsize truck segment is extremely hot at the moment.

It’s possible that Ram’s been kicking itself for a few years, although gently, for not having committed to a midsize pickup sooner. This segment has grown considerably over the last few years and of all the players, Ram is a notable absentee.

One explanation for Ram staying out of the segment is the Ram 1500 Classic line of trucks. Value-packed and priced, the continuation of the previous-generation 1500 (alongside the current one) has proven to be extremely successful and profitable for the Stellantis truck brand.

“We’ve always said we know that on a global basis, probably the biggest area, the biggest white space opportunity for our brand to grow, has been the midsize pickup,” Ram CEO Mike Koval Jr. told Automotive News at the Detroit auto show. “We’re looking at it, believe me, I am. We’ll see, but I am thinking about bringing it and giving our dealers a sneak peek.”

Ram could show dealers a mock-up or a rendering, but one thing is certain, it will not be a shrunken 1500 but it will be inspired by it. As far as powertrains or platforms are concerned, nothing has been shared. We are willing to bet a hybrid version will be offered based solely on the Ford Maverick hybrid’s triumph.