Monday, July 15, 2024
NewsRam Once Considering the Return of a Midsize Pickup

Ram Once Considering the Return of a Midsize Pickup

If dealers like what Ram might show them as early as March 2023, the Stellantis truck brand may return to midsize pickups

  • The Dakota bowed out in 2011.

  • The midsize truck segment is extremely hot at the moment.

It’s possible that Ram’s been kicking itself for a few years, although gently, for not having committed to a midsize pickup sooner. This segment has grown considerably over the last few years and of all the players, Ram is a notable absentee.

2011 Dodge Dakota | Photo: Dodge

One explanation for Ram staying out of the segment is the Ram 1500 Classic line of trucks. Value-packed and priced, the continuation of the previous-generation 1500 (alongside the current one) has proven to be extremely successful and profitable for the Stellantis truck brand.

“We’ve always said we know that on a global basis, probably the biggest area, the biggest white space opportunity for our brand to grow, has been the midsize pickup,” Ram CEO Mike Koval Jr. told Automotive News at the Detroit auto show. “We’re looking at it, believe me, I am. We’ll see, but I am thinking about bringing it and giving our dealers a sneak peek.”

Ram could show dealers a mock-up or a rendering, but one thing is certain, it will not be a shrunken 1500 but it will be inspired by it. As far as powertrains or platforms are concerned, nothing has been shared. We are willing to bet a hybrid version will be offered based solely on the Ford Maverick hybrid’s triumph.

2019 Ram 1500 Classic Warlock
2019 Ram 1500 Classic Warlock | Photo: FCA


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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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