Saturday, September 23, 2023
News Ram Trucks Shows Off Brazilian Rampage

Ram Trucks Shows Off Brazilian Rampage

Going on a Rampage, but not in the U.S. or Canada

  • Ram has a Maverick-fighter, but not in the U.S. or Canada

  • Rampage looks like a hot compact pickup

Ram is showing off one of the coolest trucks we don’t get. It’s called the Rampage and it is a unibody pickup that would compete directly against the likes of the Ford Maverick and Hyundai Santa Cruz. If only it were sold here, that is.

The Rampage name was first used by Dodge, way back in 1982. Omni-based (not K-Car based), it used an architecture that dated back to the 1960s but it competed against… Well, nothing. It was sort of like a Chevrolet El Camino, but much more economical. More likely competition for it was the Subaru Brat and the VW Rabbit truck.

Dodge used the name again in 2006 on a concept. For a 5.7L Hemi-powered concept pickup that was Ram sized but was front-wheel drive and aimed at those who didn’t really want a pickup. Sort of a Ridgeline competitor, but with way more Mopar.

Today, Ram is using it for something more like the first version of the Rampage.

Ram calls it “the most important pickup in Brazil,” and says that it “will arrive to shake up the segment.” That’s via the company’s website but by way of Google Translate if you’ll forgive our Portuguese translation.

The truck is on display in the last for a series of videos that Ram has created. The small truck market is hot, especially in South America, where our massive (and big-dollar) full-sizers are much less common.

Ram showed off a truck that has plenty of full-size attitude in a small package, with a large grille and beefy lines. Then there are the Rampage’s taillights which look a whole like the good ol’ American flag.

Will we get the Ram Rampage here? And how ridiculous is that name? It’s not the best-sounding name, but with Ford Maverick and Hyundai Santa Cruz selling like proverbial hotcakes, it’s hard to imagine Ram not doing its best to bring the small pickup here.


Trending Now

Porsche’s Electric Car Sound Faces Trademark Rejection

European trademark authorities have declined Porsche's electric car sound trademark application, citing its lack of distinctiveness and resemblance to traditional engines.   Porsche's proposed electric...

Report : Electric Vehicles Forecasted to Dominate by 2030

The decline of the Internal Combustion Engine (ICE) heralds a new era dominated by the exponential growth of electric vehicles.   The exponential growth observed...

Mercedes-Benz G-Class Set for Update with Aerodynamic Enhancements

Mercedes-Benz is phasing out the current G-Class model to introduce an aerodynamically improved version in 2024.   Current G-Class production to cease early 2024; updated...

Minivans Fall Short on Rear-Seat Safety in Latest IIHS Tests

Despite their reputation as family-friendly vehicles, recent tests by the Insurance Institute for Highway Safety (IIHS) show that minivans are not meeting the grade...

Toyota Renewes Commitment to Electrification and Innovative Production

Toyota intensifies its focus on electrification and new production techniques, unveiling advancements in battery tech and adopting production methods akin to Tesla's gigacast.   Toyota...


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.