Thursday, July 7, 2022
News Report Peels Apple Car Plans, Says Idea Not Gone to Seed

Report Peels Apple Car Plans, Says Idea Not Gone to Seed

Apple may be readying self-driving EV for production

  • Apple’s Project Titan started in 2014

  • Electronics company was thought to have given up on cars


Back for another go at entering the cutthroat field of car manufacturing, Apple is said to be moving ahead with a plan to build its own car. This time it could include the brand’s own new battery technology as well as developments toward autonomous driving.

Apple has tried to build its own vehicle before, with a venture known as Project Titan that started in 2014 with an attempt to build a vehicle from scratch. Later overseen by a former Tesla engineer, the project reportedly laid off 190 people in 2019 and we all assumed that was the end of it.

Now, Reuters reports that Apple is back in the car business and that it is hoping to build a vehicle for consumers as opposed to the often examined always elusive autonomous robo-taxi. The report cites “two people familiar with the effort” who Reuters didn’t name because the plans aren’t yet public.

A third person who has seen Apple’s latest battery design says that the tech could “radically” reduce the cost of batteries for the EV ad increase range for the vehicle, both features that every automaker today is chasing.

While Apple has billions to spend, making the leap from consumer electronics to automotive is a massive one. Just look at how many automotive startups have failed in the last decade. Even Tesla, the most successful so far, took nearly 20 years to turn a profit on cars and it’s still a small one.

The report says Apple is likely to rely on a partner to actually build the cars, a role manufacturers like Valmet Automotive and Magna Steyr serve to other automakers already. The report suggests that Apple could instead sell or license the tech, including an autonomous driving system, to traditional automakers. On the autonomous tech front, Apple recently added lidar sensors to its newest models, a massive step in reducing the cost of these sensors necessary to autonomous driving tech.

The project was expected to be ready for 2024, but COVID-related delays could push this back to 2025.

 

 

Trending Now

The Average New Vehicle Monthly Payment is $712 in the US

New car prices have been rising consistently over the last year. This amount excludes insurance, maintenance, fuel, and other expenses. If you’re shopping for...

General Motors Has Almost 100,000 Vehicles Waiting Around its Factories to be Completed

The supply chain crisis is still ongoing and it is causing problems for many automakers Close to 100,000 GM vehicles are currently waiting...

Problems with Fuel Cell Development Have Delayed the Next-Gen Hyundai Nexo to 2024

The hydrogen SUV from Hyundai was due to begin an entirely new generation in 2023 The development of the fuel cell reportedly ran...

An Autonomous Robot Could Charge Electric Cars in Parking Lots Without Fixed Charging stations

EV Safe Charge has been working on a robot name Ziggy since 2019 The robot will navigate to the car whose owner has...

Handcrafted 2023 Acura TLX Type S PMC Edition Goes on Sale Later This Year

It will be offered in limited numbers. The Type S PMC Edition will be available in three NSX-derived paint colors. The new Acura TLX...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.