Rivian Automotive LLC must be doing something right if big guns like General Motors and Amazon are looking to invest in the startup EV company from Plymouth, Michigan.
We’ve seen both the Rivian R1S SUV and R1T pickup and must say we are awestruck with the EV car company’s approach and product. What impresses us most is that little Rivian seems to have an electric grasp on two very important segments that so far have eluded all carmakers including the all-mighty and powerful Tesla.
Amazon.com Inc and General Motors Co’s collective investment would value EV startup at between $1 billion and $2 billion which is indicative of the importance of Rivian’s work, and progress.
The first company to bring a working and capable full-size pickup and SUV to the table could gain an insurmountable lead in these highly popular and lucrative segments. Consumers are unlikely to change their ways that involve purchasing more than they need so whoever hands one of these over to consumers first may get the last laugh.
Ford’s working hard at electrifying the F-150 so even if GM irons out a deal with Rivian, the simple fact that there’s such a thing as an electric F-150 will surely decimate the competition. For the General, working out a deal with Rivian may be the best way to fast-track the development of the Chevy Silverado EV…
In the end though, bravo Rivian!