Tuesday, July 23, 2024
NewsRivian Drops Base Explore Trim Effectively Increasing the Starting Price by Nearly...

Rivian Drops Base Explore Trim Effectively Increasing the Starting Price by Nearly $6,000

Rivian has once more managed to enrage countless customers by indirectly increasing prices

  • The canceled trim means order holders, no matter how old, won’t get the truck they want.

  • Rivian will refund deposits if order holders do not upgrade to the Adventure trim.

The American EV start-up company has done it twice this year, and that severely upsets its legions of fans and customers. In an email recently sent out to pre-order holders, Rivian has informed would-be owners that they will no longer be able to get a base Explore trim, leaving only the more expensive Adventure version.

Rivian Expects to Deliver 25,000 Vehicles this Year

One if not the main motivation behind the decision is simplifying the production process and delivering as many vehicles as possible. In other words, dropping the Explore trim from both the R1T truck and R1S SUV will enable Rivian to streamline its supply chain. A related motivation is the net loss of $1.71 billion for Q2 2022 – essentially, Rivian needs to deliver.

The email sent out to pre-order holders states: “We recognize you may choose to cancel and have your deposit refunded due to this news.” According to MSN, customers who’d ordered an Explore trim can either cancel their order and receive a full refund or upgrade to an Adventure.

Rivian Dramatically Increases Pricing

While the base price gap was nearly $6,000, some customers, because of their selected configuration, may see an $8,000 or greater increase. Unlike the announced 20% price hike back in March, Rivian’s unlikely to go back on this decision.


Trending Now

Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.