Thursday, July 7, 2022
News Rivian Sends in Trademark Apps For Six New Nameplates

Rivian Sends in Trademark Apps For Six New Nameplates

Rivan files for flurry of new names

  • New applications take brand from R3 to R6 with trucks and crossovers

  • Points to more electric pickups and SUVs


Some sharp-eyed digital searchers have uncovered a host of new names for upcoming Rivian models. The trademark applications filed in the U.S. should cover the six new models the automaker plans to launch by 2025 and gives us an idea of what those vehicles will be.

The six trademarks Rivian appears to have applied for (via Rivianownersforum) include R3S, R4S, R5S, as well as R3T, R4T, and R5T. No, these aren’t postal codes for Manitoba, rather they appear to be three new SUV models (the S-labelled ones) and three new truck models (those with the T).

These join existing Rivian trademarks including the names of the company’s first two vehicles, the Rivian R1S and R1T, as well as the yet unused Rivian 2C, 2R, 2S, and 2T.

While currently these are just applications, companies generally file only if they’re planning to use the wordmarks for their products. The date for the most recent applications was July 23, and the US Patent and Trademark Office says that a new application will be assigned to an attorney for the next steps three months from filing.

It’s unclear what numbers will be used for what segments. While many automakers use a higher number to represent a higher or more premium segment, Rivian has started with one for its full-size truck and three-row SUV. The brand could make higher numbers smaller vehicles, or could restart the naming either on the R1 models or once they are replaced down the road.

 

 

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