Tuesday, September 28, 2021
News Rivian Sends in Trademark Apps For Six New Nameplates

Rivian Sends in Trademark Apps For Six New Nameplates

Rivan files for flurry of new names

  • New applications take brand from R3 to R6 with trucks and crossovers

  • Points to more electric pickups and SUVs


Some sharp-eyed digital searchers have uncovered a host of new names for upcoming Rivian models. The trademark applications filed in the U.S. should cover the six new models the automaker plans to launch by 2025 and gives us an idea of what those vehicles will be.

The six trademarks Rivian appears to have applied for (via Rivianownersforum) include R3S, R4S, R5S, as well as R3T, R4T, and R5T. No, these aren’t postal codes for Manitoba, rather they appear to be three new SUV models (the S-labelled ones) and three new truck models (those with the T).

These join existing Rivian trademarks including the names of the company’s first two vehicles, the Rivian R1S and R1T, as well as the yet unused Rivian 2C, 2R, 2S, and 2T.

While currently these are just applications, companies generally file only if they’re planning to use the wordmarks for their products. The date for the most recent applications was July 23, and the US Patent and Trademark Office says that a new application will be assigned to an attorney for the next steps three months from filing.

It’s unclear what numbers will be used for what segments. While many automakers use a higher number to represent a higher or more premium segment, Rivian has started with one for its full-size truck and three-row SUV. The brand could make higher numbers smaller vehicles, or could restart the naming either on the R1 models or once they are replaced down the road.

 

 

Trending Now

Mercedes-Benz EQS: It could be cheaper than the S Class

The EQS is the flagship electric vehicle for Mercedes It will be the electrified counterpart to the S Class Base price for the...

Ford Windshield Recall Expanded To 38,000 Ford Mustang Mach-E Models

The Ford Mustang Mach-E is being recalled because of a windshield and sunroof problem The recall now affects 38,000 vehicles across North America Last...

Tesla still has to improve its build quality

A new owner of a Model S Plaid posted a video on Youtube where he highlights at least eight issues with his car’s...

2022 Acura RDX is Updated and Gets a Very Limited PMC Edition

New RDX restyled with a sportier MDX-inspired image. The suspension is returned for more comfort. Acura will offer only 15 units of the...

General Motors introduced its new Ultium electric motors

  The Ultium line of electric drive motors includes three different models These motors are designed to be scalable and to incorporate many electronic...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.