Thursday, January 20, 2022
News Rivian Wants To Sell Directly To Customers But Michigan Auto Dealer Won’t...

Rivian Wants To Sell Directly To Customers But Michigan Auto Dealer Won’t Have It

The Michigan legislature may decide as early as tomorrow on whether or not Rivian can skip established franchise laws


  • Tesla managed to work around the dealership franchise format.

  • The Michigan Auto Dealer Association is trying to block Rivian from doing the same.


Rivian has big plans for 2021 as they will be ready and able to sell their hotly-anticipated fully-electric R1S SUV and R1T pickup. Their plan is to cut out the middle-man, dealership in other words, and sell directly to customers. The Michigan Automobile Dealers Association (MADA) will do everything it can for this not to happen.

The MADA is still upset about the fact that Tesla won its case against them this past January. The Michigan attorney general granted a workaround to Tesla and Rivian would like the same deal. According to Bloomberg.com, the MADA wants to avoid a repeat and has introduced a bill last week that would prevent any manufacturer, other than Tesla, from completing transactions without an intermediary.

Rivian R1S 3-row all-electric SUV
Rivian R1S | Photo: Rivian Automotive

“This is a bullseye on Rivian and Lucid and any EV manufacturer that would come in after Tesla does,” said James Chen, Rivian’s vice president of public policy. Auto dealers are “protecting a monopoly through legislation.”

All other long-standing car companies adhere to the MADA which represents roughly 600 new-car dealerships. The source story says that a decision may be handed down as early as tomorrow.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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