Name draws from brand history, looks to silent future
CEO confirms plans, does not reveal dates
Rolls-Royce has confirmed that it is working on a new electric vehicle as part of the ultra-lux brand’s effort to move into the automotive future. It now has a confirmed name, as well, with the automaker confirming that the name would be Silent Shadow.
It’s a fitting name for the model that would likely be the most silent car the brand has ever created. The name also has some heritage for Rolls-Royce, with the automaker producing the Silver Shadow from 1965-1976 and the Silver Shadow II from then until 1980.
The automaker filed a trademark for the Silent Shadow name with the German patent office late last year, and now company CEO Torsten Mueller-Oetvoes has confirmed to Bloomberg that this was the plan for the name. “But it will of course obviously be a brand-new Rolls-Royce, rest assured.”
“Electrification fits perfect with Rolls-Royce – it’s torquey, it’s super-silent,” he said. “We are not known for roaring loud engines and exhaust noises whatsoever, and that is a big benefit.”
Rolls-Royce sales have taken off during the pandemic, with the brand’s production already booked for the rest of the year. Mueller-Oetvoes said that “many of [its clients] have witnessed how quickly life can end, and so it’s good to enjoy life today and not to postpone it to any later years.” The report says that orders began to rise in the fourth quarter of last year as its clients began to spend more of their money.
Expect the Silent Shadow sometime this decade, but beyond that? We’re not sure.