Flying lady leans into the electric revolution
Nearly 1,000 hours went into making latest emblem
Rolls-Royce is shrinking the Spirit of Ecstasy, making it the most aerodynamically efficient the flying lady has ever been. The reason? To make sure the upcoming Spectre EV is the most aerodynamic vehicle the company has ever built.
Designers and engineers at Rolls-Royce spend a total of 830 hours designing and modelling the new Spirit, then testing it in the wind tunnel to ensure it met the company’s goals for sleekness.
“The Spirit of Ecstasy is the most famous and desirable automotive mascot in the world. More than just a symbol, she is the embodiment of our brand, and a constant source of inspiration and pride for the marque and its clients. Like our brand, she has always moved with the times while staying true to her nature and character. In her new form she is more streamlined and graceful than ever before,” said CEO Torsten Müller-Ötvös.
Rolls showed how the Spirit has shrunk over the years, from 17.5 cm tall when she first appeared, this day in 1911, to just 8.3 cm for the new iteration. Even the robes are reshaped to better slice through the air, with the Lady now braced with one foot forward. Rolls doesn’t say how much of an improvement is related to the new Spirit, but the expected 0.26 coefficient of drag of the Rolls-Royce Spectre is impressive.
Each emblem is made from cast stainless steel, using a lost wax casting process. Then each is individually polished, by hand. Impressively, until 1939, each fasting was polished by only one person, illustrator and sculptor Charles Sykes.