Oil giant turns to electric
Streetside charging ideal in drivewayless urban areas
It seems inevitable that as the market moves, glacially, toward electric vehicles, that the companies that fill up your ICE car would need to make the same shift or face the same fate as the dinosaurs that they’re pumping out of the ground. Which is why news from Shell that it will be buying one of the leading on-street EV charging companies, Ubitricity.
Royal Dutch Shell already offers various charging solutions in places around the globe, but this deal to purchase 100 percent of European on-street charging provider Ubitricity is certainly one of its biggest steps.
Instead of clusters of recharge stations located at filling stations, rest stops, and other big parking lots, Ubitricity puts chargers on light posts and at curbside, making it key in the adoption of EVs by city dwellers, who often don’t have access to dedicated parking spaces overnight for them to use for charging. In the city of Montreal, for example, there were plans to install more than 100 street charging spots, and the spots are now common around the city.
“Working with local authorities, we want to support the growing number of Shell customers who want to switch to an EV by making it as convenient as possible for them. On-street options such as the lamp post charging offered by Ubitricity will be key for those who live and work in cities or have limited access to off-street parking. Whether at home, at work or on-the-go, we want to provide our customers with accessible and affordable EV charging options so they can charge up no matter where they are,” said Shell Global Mobility EVP István Kapitány.
Shell says it plans to continue to expand low-carbon mobility options for consumers, as part of its ambitious plant to become net-zero emissions by 2025. The next step, likely, is to figure out how to sell lotto and energy drinks at these same streetside charge points.