Hyundai’s latest Palisade SUV is getting a lot of attention, but will that translate to sales?
The 2020 Hyundai Palisade is Hyundai’s fourth SUV and its largest. The mid-sized, three-row Palisade is meant to meet the needs of buyers searching for space, but it’s also meant to be a flagship for Hyundai’s SUV lineup and for the brand as a whole, really.
It’s not just another utility vehicle with the Hyundai badge, it’s the latest statement about Hyundai’s ability to deliver refinement. Features such as quilted leather and a fully-digital instrument cluster push the premium level up to a very respectable level, and the Palisade’s on-road behavior is quite luxurious as well.
Question is, is that enough? Hyundai has tried and so far failed to offer premium products before. The Hyundai Veracruz didn’t work, the Equus stagnated and the Genesis lineup is doing better now that it no longer has the Hyundai name associated to it. The good news here is that the Palisade doesn’t try too hard to market an image, it focuses on the goods and also makes sure the value proposition is on point.
Powering the Palisade is a 3.8-liter V6 with 291 horsepower and 262 pound-feet of torque paired to an 8-speed automatic which sends power to all four wheels in all but the base version. The latter starts at $38,499 and can also get all-wheel drive for an extra $2,000. That means $40,499 for a 2020 Hyundai Palisade with all-wheel drive, heated front seats, heated steering wheel, the full suite of active safety technologies and an 8-inch touchscreen with Android Auto and Apple CarPlay. The Hyundai Palisade can tow 5,000 pounds.
By the time you get to the Hyundai Palisade Ultimate priced at $53,999, you’ll get Nappa leather seats, a 12.3-inch digital instrument cluster, 20-inch wheels, blind spot monitoring and collision avoidance, a 10.25-inch touchscreen, keyless entry with push-button start, safe exit assist, three-zone climate controls, and a power folding third row.
There’s a lot of value there and some exclusive features as well. But should you buy a 2020 Hyundai Palisade?
Why You Should Buy a 2020 Hyundai Palisade
1) The overall comfort is right up there with some of the better performers in the segment like the Honda Pilot. If comfort and refinement are a priority for you, then the Palisade should be near the top of your list.
2) There’s some great family-friendly technology in the Palisade including the Quiet Mode which cuts the rear speakers or the Driver Talk system which amplifies the voice of the driver through the rear speakers. Simple features, but your family will love them. We also like the power rear folding seats which are a segment exclusive.
3) With 5,000 pounds of towing capacity, the Palisade can tow things other mid-size SUVs can’t.
4) Interior refinement is on par with many more expensive SUVs out there, especially the top-of-the-line model with its quilted leather and digital instrument cluster.
5) There’s a lot of equipment in the base model including heated steering wheel, heated seats, and Apple CarPlay and Android Auto. As always, Hyundai gives us plenty of value.
6) There’s more space in the middle row and front row than most competitors, and the third row is more welcoming than what you find in your average mid-size SUV.
Why You Shouldn’t Buy a 2020 Hyundai Palisade
1) The Palisade isn’t a very dynamic or agile SUV. It leaves the driver isolated from the road which was probably the objective. Still, buyers looking for a fun SUV will want to check out the Volkswagen Atlas, Mazda CX-9 or the Palisade’s brother, the Kia Telluride.
2) Cargo capacity is about middle for the segment. It’s missing quite a bit of space with the third row down and a little less than models like the Pilot or Highlander with all rows in place.
Mid-size SUV buyers want space, comfort, and plenty of tech. The Palisade hits a home run on two of the three criteria with space being more than decent for passengers. Cargo capacity may make some buyers hesitate, however, but it will come down to specific needs. What isn’t debatable is towing capacity. If you need to tow something, the Palisade will do it better than its competitors.
2020 Hyundai Palisade Images