Thursday, July 18, 2024
Should-you-buyShould You Buy a 2023 Ford Ranger?

Should You Buy a 2023 Ford Ranger?

Now that the all-new 2024 Ranger has broken cover, Ford’s made the 2023 far less interesting

The truck space in North America has only begun to heat up and this is despite the fact that it’s been on fire for about 70 years. As an offshoot of the SUV effect, consumers are looking for utility+ and from boring SUVs, the only place to turn to are pickups. Enter the new Ford Ranger.

2023 Ford Ranger XLT | Photo: Matt St-Pirre

We’d like to note that station wagons should be an option, but sadly… Anyhow. Full-size and midsize trucks sales are bound to increase simply because there has never been a greater sampling available for purchase, with a larger breadth of abilities, powertrains, and these once rugged tools are now as advanced, or more, than any other type of vehicle.

The bottom line is that these pickups are luxurious, spacious, comfortable, and can go off-roading, mall-crawling, cruise at high speeds, and carry everyone and everything at once. This reality can mean only one thing for automakers: making money. Ford will bank on this fact as the all-new base 2024 Ranger will be priced from a staggering $41,255. Granted, it’s not much more than the 2023 model which was offered from $38,480.

2024 Ford Ranger: A New Chapter in Midsize Truck Leadership

The difference is that the current-generation Ranger (2019-2023) was grossly overpriced based on the included technology, design, and so on. I’m getting ahead of myself so let’s dive into the questions.


Why you should buy a 2023 Ford Ranger:

The 2023 Ford Ranger is a real-deal pickup with a body-on-frame build

As is, the Ford Ranger can tow up to 7,500 lbs and haul up to 1,600 lbs in its bed. It’s built to take on jobs and, with the right options such as the FX4 package, can actually handle off-roading situations with ease.

2023 Ford Ranger XLT | Photo: Matt St-Pirre

The standard EcoBoost 2.3-litre turbocharged 4-cylinder engine is a serious powerhouse

Mated to a 10-speed automatic transmission, the 270hp and 310 lb.-ft. torque powertrain get the Ranger effortlessly up to speed. The autobox is quick to shift or willing to hold gears when required.


Why you should not buy a 2023 Ford Ranger: 

The Ranger is ridiculously expensive in Canada

This is the main reason why it consistently missed its target market. The Maverick is far less expensive however it doesn’t have the necessary chops to be a serious off-roader. There’s little to value in the Ranger. Its 2023 base price of $38,500 excludes an actual screen and everything that normally goes with an infotainment system as we know them in 2023.

2023 Ford Ranger XLT | Photo: Matt St-Pirre

The Ford Maverick is about 90% the truck the Ranger is

The Maverick is more affordable, a better all-around driver, far more efficient, and nearly as capable as the Ranger. On the other hand, for a only a few thousand more dollars, the F-150 is within reach. This is especially true with the tested XLT trim with a few options that retailed for $50,000.

Old school

Somehow the Toyota Tacoma gets away with its old tech but not so with the Ranger. Much of the cabin, the switchgear, and features are from another time. In short, the cabin looks and feels quite inexpensive… For both however, things will change dramatically as the new 2024 iterations will address these shortcomings.

2023 Ford Ranger XLT | Photo: Matt St-Pirre

Moreover, the drive is from another era as well. It severely lacks refinement, the EcoBoost engine is extremely noisy and thirsty, and ride quality is unnecessarily harsh.


Conclusion:

The midsize truck segment has been blown wide open of late. In the last three years or so, and still going, the Chevrolet Colorado and GMC Canyon, Nissan Frontier, Toyota Tacoma, and Ford Ranger have all been seriously updated or overhauled. Plus, we now have the Hyundai Santa Cruz and the Maverick as well. And let’s not forget the Jeep Gladiator and Honda Ridgeline, both of which will probably be updated soon.

Should You Buy a 2022 Ford Maverick Hybrid?

Knowing what we already know about the new 2024 Ranger, unless the 2023 is heavily discounted, there’s no reason not to wait for the new version. The ’24 has a far nicer cabin loaded with more tech, and if you really want to spend upwards of $50,000, you might just be able to get the optional 315hp and 400 lb.-ft. of torque 2.7L EcoBoost V6.

2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre
2023 Ford Ranger XLT | Photo: Matt St-Pirre

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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